the buzz log
The Man in the Bright Green Jacket
Here at the Buzz, the only guy in green we know much about is Mr. Green Jeans. But golf-savvy searchers are making Search swing as they hunt for a guy in a green jacket. After winning the Masters golf tournament this weekend, searches for Phil Mickelson went well above the hole, up 1,200% into the top 600 daily searches. Mickelson's win at Augusta, his second, came at the expense of some other players in Search, including Tiger Woods (+54%), Fred Couples (+497%), Vijay Singh (+179%), and Chad Campbell (-57%).
All things Masters were on the Buzz fairway this week. "PGA" birdied into the top 300 searches, and "masters golf" putted into the top 200. Even "augusta national golf club" wedged up into the top 5,000 searches. Strangely, searches were way under par for "green jacket."
Par for the course, we'll leave you with a list of the top 10 golf searches...
Filed under: Sports, Golf, The Masters, Phil Mickelson
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.