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Madness Encircles Buzz

By Erik Gunther
Mon, March 13, 2006, 5:00 pm PST

Interest in the NCAA Basketball Tournament just continues to grow, year over year. Without the Web and your insatiable thirst for college hoops, we would likely be in the dark ages of bracketology, simply guessing at what would take place when brackets were announced. Even the once-staid boardroom boredom of "selection sunday" (+472%) has become a capital 'E' Event on the sporting calendar.

With Sunday's enormous hoops hoopla and the blossom of millions of office pools, we were inundated with college basketball search spikes. Here's a sampling of the madness...

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Rank Search Word(s) 1-Day Move
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4Evan Chandler2322%
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A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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