the buzz log

Like Coke and Pepsi, McDonald's and Burger King, or Star Jones and Rosie O'Donnell, Airbus (+126%) and Boeing (+71%) are locked forever in a furious rivalry. This past week, the arch foes' cross-Atlantic cold war took a new turn, causing jumbo amounts of buzz to take to the skies.

Airbus has been flying high with the promise of its ballyhooed A380 superjumbo jet. The double-decker aircraft, which could seat up to 840 travelers, would be the world's largest passenger plane. And searchers were ready to board: Buzz on the plane has been on the rise, while "a380 pictures" and "a380 materials" have reached cruising altitudes.

But another popular search was ignited by a troublesome flaw: "a380 problems." Last Wednesday, Airbus again postponed the monster jet's debut—and pissed off Singapore Airlines, which has the largest outstanding order for the plane. The airline retaliated by placing a $4.54 billion order with competitor Boeing for its 787-9 Dreamliner jet.

Buzz on the Dreamliner immediately took off, and "boeing 787" soared a whopping 708% in Search. Now look who's flying the hostile skies. Will Airbus strike back? The company might have smirked at rumors of a 787 glitch, but a suspicious stock sale by a high-ranking exec is surely keeping it busy at the moment.