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Hey, Mister Fantasy

By Erik Gunther
Mon, July 24, 2006, 10:58 am PDT

Pads and helmets are getting dusted off. Buckets of ice are being prepped. Coaches are shining up their whistles. It can only mean one thing—the return of football. Pigskin fanatics are rejoicing, but they're also gearing up for the weeks of scrupulous study needed to perfect their fantasy football team. Searches on "fantasy football" are up 29% this week, punting it into our top 500 queries.

Where are the dudes (and it is dudes—a whopping 95% of searches come from men) most concerned about the upcoming fantasy draft? Gridiron meccas Green Bay, Pittsburgh, and Philly lead metro interest in fantasy football.

Related searches "fantasy football mock draft" and "free fantasy football" are both up over 50% over the last week. Other fantastic searches passing through Buzz include: "fantasy football team names," "fantasy football rankings," "fantasy football cheat sheets," "fantasy football news," and "fantasy football projections." We hope you study these searches diligently and wind up with the most important one of all—the "fantasy football trophy."

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what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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