the buzz log
Perhaps the world's most famous fuzzy and red three-year-old inspired a monster-size spike in Search yesterday. Searches for "Sesame Street" mainstay Elmo gained a 3,547% jump in the Buzz, hopping merrily into the top 20 searches of the day.
Granted, news of a new 10th anniversary Tickle Me Elmo (+1,986%) doll earned placement on the Yahoo! front page, which can inflate search statistics. But T.M.X. Elmo, as the new toy is called, also had promotions at Wal-Mart and Toys R Us, and got a spotlight on "Good Morning America." All in all, searches for "elmo tmx" made the toy the top mover in Search, rising 3,865%. The world is, indeed, Elmo's world.
And who can forget the first Tickle Me Elmo? Released in 1996, the giggling little monster had parents brawling in toy store aisles like a bunch of grouches. Elmo has his haters, too: those who can't stand that he always refers to himself as "Elmo" in the royal third person, those who can't stomach a happy, curious, ebullient little being. Yet, if history repeats itself, the $39.99 doll should have Mattel, "Sesame Street" (+26%), and kids everywhere singing "Elmo's Song" all the way through holiday season.
Filed under: Toys, Elmo, Sesame Street
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.
comments
Posted by gapdreambabe | Wed, September 20, 2006, 6:38 pm PDT
I'm posting to pay tribute to the creators of the cutest & most adorable character in the world - Elmo.
Posted by grumpyboston | Thu, September 21, 2006, 5:28 am PDT
I had my husband buy this toy for me im 33 yrs old and i love it i think it is the cutiest thing it makes you laugh the way it falls and laughs and shakes
Posted by xtremegamer231 | Thu, September 21, 2006, 12:24 pm PDT
LALALALA LALALALA ELMOS WORLD!!!!!
Posted by xtremegamer231 | Thu, September 21, 2006, 12:28 pm PDT
TICKLE THIS ELMO!!!!!!!
Posted by burr70 | Thu, September 21, 2006, 1:28 pm PDT
I like the VD Gang bettwe.
Posted by burr70 | Thu, September 21, 2006, 1:33 pm PDT
*better
Posted by becky_kobi | Thu, September 21, 2006, 1:45 pm PDT
Making room on my shelf for one this christmas.
Elmo rules!!!!!!!!!!!!!!!!!!!!!!!!!
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