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America the Beautiful?

By Erik Gunther
Wed, September 27, 2006, 4:41 pm PDT

America Ferrera
America Ferrera

We've already discussed the buzz around telenovelas that have landed on network TV this fall. But one foreign telenovela has stood the test of time in Buzz. Over the past few years we've seen search spikes on "betty la fea," "yo soy betty la fea," and "la fea mas bella" as the campy, soapy show circulated across sets throughout the world.

With Salma Hayek's backing, a U.S. version of "Betty La Fea" is set to premiere in an ultra-competitive Thursday night time slot. Buzz on the show has been building since it was announced on it would make ABC's fall slate as "betty the ugly." After a name change to "Ugly Betty" and a switch from Friday to Thursday, advance buzz on the show continued to heat up. Searches on the show jumped 75% over the last week, and it's sure to make an initial dent in the ratings thanks to its coveted slot in front of mega-hit "Grey's Anatomy."

The show also might create a breakout star in leading lady America Ferrera. The "ugly" actress is anything but, and her searches are up 162% in the last seven days. We've also witnessed an increase in queries on photos, bios, and the hairdo of the titular star. Taking on a role that requires her to get homely is a risk, but it could pay off if "Betty" translates into a beautiful breakout hit.

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comments

Posted by grammy1950@sbcglobal.net | Thu, September 28, 2006, 1:27 am PDT

I worked for a large company and if one of our managers had hired someone like UGLY BETTY ,that manager would have been fired or at the least told to find some excuse to get rid of that girl.My God don't people know we can't have any one working for us rather than the little cloned dolls who only know how to take our money? We would never want to actually have some one working who knows about our products and can extend a decent greeting to a customer.

Posted by roseotero@sbcglobal.net | Thu, September 28, 2006, 1:51 pm PDT

this is great finaly somthing that is normal. that 80% of viewers can relate to.its freash,funny,down to earth. we can laugh our selfs and be happy to know,you don't have to be stuck up to be funny! thank you

Posted by n_cars_74 | Thu, September 28, 2006, 3:19 pm PDT

I just wondered if anyone asked America Ferrera why she personally changed her look in real life. If it is not about the beauty outside,how come she looks thinner,like she is trying to fit in with the crowd too. I liked her better when she did her first movie,"Real Women Have Curves".

Posted by kuraii@sbcglobal.net | Thu, September 28, 2006, 4:03 pm PDT

I knew this Ugly Betty deal was an American clone of Mexican soap opera, Betty la Fea.

Posted by msmac69@sbcglobal.net | Thu, September 28, 2006, 4:04 pm PDT

I am very happy that this show is being aired. America Ferrera is beautiful, and I am so glad that she's agreed to bring to light a character that really represents many of the working women in the world. Kudos to Salma Hayek and America Ferrera for being INTELLIGENT enough to bring this show to America.

Posted by taniababy19@sbcglobal.net | Thu, September 28, 2006, 4:12 pm PDT

I think this is going to be one of the greates shows...ive seen the spanish one "Betty La Fea" and im now watching "La Fea Mas Bella" AND I LOVE IT...its so funny and it sends out a great message to women everywhere....so good luck to the show and watch it its great!

Posted by titanpc44 | Thu, September 28, 2006, 4:24 pm PDT

Ugly chicks do not make for good TV.
It seems like a show only feminists, lesbians, and ugly woman will enjoy.

Posted by sandypalacios2@sbcglobal.net | Thu, September 28, 2006, 4:28 pm PDT

WHEN IS THIS SHOW PLAYING, AND IN WHAT CHANEL?

Posted by cnancytx@sbcglobal.net | Thu, September 28, 2006, 4:48 pm PDT

i have not seen the show but this it is in very bad taste to call anyone ugly. Everybodys beautiful. i think it is horrific that the execs at ABC thought that naming a show UGLY anybody. What has to world come to when rating out rank compassion and sensativity. just my opinion please no hate mail. i am sure there are plenty out there that feel the same way. you'll then don't watch it, i won't but believe this needs to be said. Thank you for allowing me.

Posted by whiskers_p | Thu, September 28, 2006, 4:49 pm PDT

I LOVED betty la fea. i think its gona be great

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A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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