the buzz log
The Nintendo DS may not be the most popular console in the Buzz, but it is the only one drawing a majority of its searches from females. Over 53% of last week's queries came from the ladies—proof Nintendo knows about marketing to both genders.
A look at searches on Sony's PlayStation Portable reveals the electronics giant could learn a thing or two from the "Big N." 73% of queries on the PSP come from gents. While that's not necessarily a bad thing, Sony might be advised to pursue the female audience with a bit more gusto. After all, they spend, play, and search, too.
Filed under: Video Games, Nintendo, Nintendo DS
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.