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Ladies Love Nintendo

By Mike Krumboltz
Wed, October 04, 2006, 7:48 am PDT

The Nintendo DS may not be the most popular console in the Buzz, but it is the only one drawing a majority of its searches from females. Over 53% of last week's queries came from the ladies—proof Nintendo knows about marketing to both genders.

A look at searches on Sony's PlayStation Portable reveals the electronics giant could learn a thing or two from the "Big N." 73% of queries on the PSP come from gents. While that's not necessarily a bad thing, Sony might be advised to pursue the female audience with a bit more gusto. After all, they spend, play, and search, too.

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Posted by ttg_007 | Thu, October 05, 2006, 1:45 am PDT

Who is Nintendo, please.

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what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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