the buzz log
Why would a web site with an extra "g" be getting such a gee-whiz treatment in Search? Rumors spread this week that Digg, one of the darlings of the Web 2.0 crowd, was in acquisition talks with News Corp. Searches for the site sprouted 391% in the Buzz. If you haven't dug Digg before, it's a popular news aggregatation site that runs on the news sense of its users.
The technology press has been digging around for details since the story broke, but Digg isn't talking and News Corp. isn't spreading the news either. Digg says it has 20 million unique visitors and has slapped $150 million price tag on that extra "g". Could it be Rupert Murdoch didn't dig the extra zeroes in the price tag?
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.