the buzz log
Military recruiters thought they had a tough job. But when it comes to enlistment and deployment, the Army could take a page from two giants of the cosmetics-industrial complex: Avon and Mary Kay. These makeup powerhouses truly know how to draft new blood; make house calls; and maintain a sweet-smelling, rosy-cheeked, powerful force.
In recent years, both firms set up shop in China. Both contribute to the $29.7 billion that the direct-sales industry earns in the U.S. each year. And both have sophisticated web sites. But when the two beauty warriors face off, things can get ugly. In a question on Yahoo! Answers over "which is better," Mary Kay earned "best answer," though Avon picked up some passionate support. So how does the Avon lady fare against the Mary Kay girl when it comes to Search? Here's how it played out...
| Avon vs. Mary Kay | |||
| Avon | Mary Kay | And the Winner Is... | |
| Rank in Buzz | 1,411 | 990 | Mary Kay wins. |
| Most Popular In... | Orlando-Daytona Beach-Melbourne, Baltimore, Dallas-Fort Worth | Omaha, Oklahoma City, Cincinnati | From Orlando to Omaha, who can say? It's a tie. |
| Related Searches | avonwalk.org, selling avon, avon products, avon collectibles | mary kay cosmetics, mary kay products, mary kay consultant, mary kay ash | Remember those little Avon perfume bottles? The sentimentality award goes to the Big A. |
| Best News | Avon's Skin So Soft moisturizer reportedly removes... Super Glue? | Rolanda Blake's new ride. | The gross-but-practical factor gives Avon the lead. |
| Speaking of Cars, the Best One Is... | What do Avon Associates drive, anyway? The Dodge Stratus? | The legendary pink Caddy, of course. | Mary Kay wins easily. We just want to know what they're doing in the back of their pink Cadillacs. |
| Detractors | Lewis "the attack cat" can't stand his Avon lady. | At least one post-Mary Kay support group is scouting for members. | Angry felines aside, Avon comes out unscathed and wins the scrimmage. |
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.