the buzz log
Prom Queen for a Day: The Glass Slipper Project
High school students who want to pretty up for prom face an ugly reality: This year many parents can't pony up the hundreds of dollars required for the event. For those who want to attend with all the trappings minus the bank account, a fairy godmother awaits.
The Glass Slipper Project outfits low-income girls with a dress, shoes, even a purse and accessories—everything except a date. The organization holds "boutique days" for students to pick out donated dream dresses. Volunteers who act as personal shoppers help transform teens into prom queens. Searches have already surged on "the glass slipper project," and lookups for all things prom are off the charts. The organization, based in Chicago, has spawned some copycats across the country and even Canada.
Where there's a will to go to prom, there's a way-cool gown waiting.
Filed under: Prom
How to Ask a Girl to Prom
Usually, when we write about prom, it's all about the most fashionable searches for dresses and updos and sparkly shoes. Unsurprisingly, teenage females account for the vast majority of these pastel-tinged queries. However, that doesn't mean the other sex isn't hitting the Web for a little pre-prom research of his own.
Besides forays into "prom tuxedos" and "prom suits," high-school guys have turned to Search for help finding the best way to secure a date for the big night. In the past week, queries for "asking a girl to prom" (+190%), "ways to ask someone to prom" (+400%), and "how to get a prom date" (+132%) all picked up in numbers. (Step #1: Don't wait 'til prom week.)
Another popular term—"creative ways to ask a girl to prom"—surfaces such innovative ideas as the ice cube maneuver, the remote-control car attempt, and the goldfish scheme. From "cute ways to ask someone to prom," we learned how a white board can play into your romantic moment. Aw.
Once you've made the move and met with the roaring success you deserve, it's not too soon to investigate "things to do after prom." Now, go forth and woo!
Filed under: Prom
The Buzz Guide to the Gown
Primaries come and go. Politicians skirmish and disappear. Only prom is eternal. Let the adults blog about health care and email over gun control, 13 to 17 year old females have one paramount concern when they hit the Web, and it's prom wear.
Thanks entirely to the teen demographic, buzz for "prom dresses" has begun its annual climb into our top movers and searches for "2008 prom dresses" are spiking. To help the sector of our population most intensely focused on the annual social event, we've put together a brief guide to the prom gown. What follows is the latest research on the most searched-on trends in feminine prom attire this week. Good luck, girls!
| The Buzz Guide to the Gown | |||
| Most Sought-Out Type of Prom Dress: | Sexy prom dresses | ||
| Also Popular (And Parentally Approved): | Modest prom dresses | ||
| Hottest Prom Dress Designer: | Jovani | ||
| Other Highly Requested Brands: | Mori Lee, Tiffany, Alyce, and Xcite | ||
| The Most Searched-On Colors: | White, purple, and pink | ||
| Most Requested Length: | Short prom dresses | ||
| Most Sought-Out Size: | Plus-size prom dresses | ||
| Next Greatest Concern: | Cheap prom dresses | ||
| Surprisingly Popular Print: | Camo prom dresses | ||
| Most Eyebrow-Raising: | Duct tape prom dresses | ||
| If That Doesn't Work Out, Try: | Animal print prom dresses | ||
| For the Hard-Rocking High Schooler: | Punk prom dresses | ||
| For the Girl Who Walks Her Own Sartorial Path: | Vintage prom dresses | ||
| For Females Who Like a Shape Statement: | Poofy prom dresses | ||
| And Just Because We Can't Leave It Out: | '80s style prom dresses | ||
Filed under: Prom
One Hairy Question: Up or Down?
For many high-school age girls, the most important decision isn't whether or not to add more glitter to their MySpace page. It's all about up or down. Should their prom 'do be piled high or let down and luscious? For years, searches have shown the "prom updo" to be the more popular choice as high school girls opted to make their tresses into a mountain of locks.
This year the updo still outshines the down 'n' dirty look in Search by a margin of 2 to 1. However, searches on "down prom hairstyles" are up 189% over the last week and are moussing their way up the charts. Those unsure of which way to wear their hair have sent searches on "prom hair styles" up 64% over the past week. We've also seen gel-induced spikes on "2007 prom hairstyle pictures" (+31%), "prom hairdos" (+31%), and "prom hair" (+81%).
So what else have teen girls been obsessing over when it comes to their prom 'do? We waded through the haze of Aquanet to pull out these hot prom hair searches...
Peculiar Prom Dresses
Most of the high schoolers prepping for the biggest night of their lives have already purchased their prom dress. Queries for "prom dresses" were flat over the last week, but they've racked up enough interest to remain in our top 400 searches.
We've already peeked at the top 20 prom dress searches, so we decided to pull a different trick from our cap sleeve. We rummaged through our buzz closet to pull out the 20 oddest prom dress searches. Put down the hairspray and count down with us...
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.