the buzz log
Everyone loves an underdog. This weekend's UFC event reaped the benefits of a huge upset to stir up buzz. Searches on the UFC doubled over the weekend after Matt Serra knocked out heavily favored welterweight champ Georges St. Pierre at UFC 69.
Serra won the fourth edition of the popular UFC reality franchise, "The Ultimate Fighter" and earned his title shot. Even with his recent emergence, he faced long odds in going up against St. Pierre. The shocking first-round TKO caused Serra's searches to jump 1,344% and searches for UFC 69 jumped 262% as word spread across the Web.
Other searches spiking after another successful UFC card included...
—Josh Koscheck (+201%): The welterweight from season one of "The Ultimate Fighter" defeated Diego Sanchez.
—UFC Ring Girls (+61%): Do we need to explain this?
—UFC 70 (+52%): Fans are looking ahead to the next card set to take place in London on April 21.
—UFC Results (+328%): Folks who didn't shell out for the PPV looked for reports on the Internet.
—Matt Hughes (+97%): After losing his welterweight title to St. Pierre at UFC 65, will he take on Serra to get the belt back?
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.