the buzz log

With the release of Pokémon Diamond and Pearl, owners of Nintendo DS and DS Lite systems have uncharted territory to explore, and we've been seeing the reverberations in Buzz.

The word "pokédex" may not mean much to the uninitiated, but searches on "pokémon diamond and pearl pokédex" indicate that it's an essential tool when you're on a quest to capture and train the wide variety of species in Diamond and Pearl's new land of Sinnoh.

Fresh Pokémon games mean that adventurers have different kinds of Pokémon (aka "pocket monsters') to discover, and some gamers are too excited to wait for these creatures to present themselves in the virtual world. Hence the Search spikes on "new pokémon," "new pokémon pictures," and "pokémon diamond cheats." We've even spotted searches on particular creatures: "lucario," "arceus," "piplup," and "chimchar" are current standouts, with some users asking for more practical advice, like "how to get lucario" and "where to find drifloon."

Poké-themed searches tend to come from boys under 13. Spend enough time in the company of ten-year-olds, and you might learn more than you ever wanted about Pokémon abilities, evolutions, types, and attacks. And, if you're someone who buys birthday presents for the Poké set, mark your calendars for June 25—that's the release date for the first Wii Pokémon game, Battle Revolution. Do we even need to tell you that Battle Revolution is already spiking in Search?