the buzz log
Sylvester Stallone is going back to the well. Again. The man who revived Rocky Balboa will try the same trick with his other iconic, monosyllabic character—John Rambo. Whether out of genuine excitement or complete disbelief, folks pushed searches on the flick up 138%.
This new bit of publicity comes at a good time for Sly. The wrinkled beefcake was recently in the news for importing illegal human growth hormones into Australia. After paying the Aussies a hefty fine, Stallone can focus on bulking his buzz and hyping his next movie. He's off to a good start—searches on "john rambo trailer" surged 143%.
Rambo won't storm theaters until 2008, so in the meantime, here are some questions to ponder. How many bad guys will Rambo kill this time? Will Stallone stoop to product placement? (Hey, maybe Rambo loves Reese's Pieces.) And, most importantly, when will Sly bring Cobra out of retirement? We miss his one-liners and renegade ways...
Filed under: Movies, Sylvester Stallone
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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