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You've Swum a Long Way, Baby

By Mike Krumboltz
Thu, May 24, 2007, 2:29 pm PDT

The popularity of women's sports is growing. We'd like to think it's because the public has become more open-minded. Alas, we suspect the real reason is humankind's increased appetite for well-toned hotties.

One of the hottest female athletes, both in appearance and in Search, is Amanda Beard. The Olympic swimmer is a favorite of the fellas, drawing 90% of her searches from guys. And she caters to her fanbase admirably, having appeared in "FHM" and "Sports Illustrated"'s swimsuit issue.

But those pictorials were just warm up laps. Ms. Beard's buzz has finally hit its stride thanks to her shedding her swimsuit for "Playboy." Queries on the gold medal winner are up 678% this month and show no sign of fading down the stretch.

Does Beard's posing in the altogether help or hurt women's sports? Will it make it harder for other female athletes to be taken seriously, or is any publicity good publicity? What do you think?

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Filed under: Sports, Swimming

comments

Posted by lazywolf2 | Thu, May 24, 2007, 6:43 pm PDT

well no,,the fish are naked arent they?

Posted by elkayii04079 | Fri, May 25, 2007, 6:18 am PDT

Actually, the correct verb form is "swum" in this case - not "swam".

elkayii04079@yahoo.com

Posted by kenasansone | Fri, May 25, 2007, 6:45 am PDT

Good point, elkayii4079--ironic in light of the "buzz log" article listing the most misspelled search words.

Posted by braveheart23333 | Fri, May 25, 2007, 1:03 pm PDT

who cares what other people think by calling people geeks and nerds because thay dress like star wars .you peaple know is you can you would dress up to i would in a heart beat.

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what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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