the buzz log

We'll admit it—we were wrong. We said that this year's NBA playoffs were a relatively buzz-free zone once the Warriors left the building. It even looked like we might be right (for once!) with the Spurs and Pistons cruising toward a rematch of the 2005 NBA Finals. Remember that classic series? Exactly our point...

Which brings us to LeBron James. The young star of the Cleveland Cavaliers put on a dazzling display of roundball force and decimated the Pistons. He resuscitated buzz on the NBA and sent Detroit packing in one fell swoop.

Searches on the man known as King James exploded over the weekend after the Cavs clinched their first-ever berth in the Finals. Related queries on "lebron james shoes," "lebron james wallpaper," and "lebron james pictures" rocked the rims of Search.

It even pays to be associated with the NBA savior. Folks are intrigued by LeBron's lady friend. Searches on Savannah Brinson are up 82% and curious fans are looking for "pictures of savannah brinson" and "lebron james savannah brinson."

But LeBron wasn't the only Cav to swish through the net of Search. Rookie guard Daniel Gibson helped to dispatch Detroit and hoops fans took notice. Searches on the unheralded rook jumped an astonishing 5,816% over the last week as he excelled under playoff pressure.

So can LeBron carry the Cavaliers to victory over the Spurs? We don't know, but we do know that having King James in the Finals can only be beneficial for buzz...