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We Paid Good Money for These Leads

By Mike Krumboltz
Mon, July 23, 2007, 2:19 am PDT
"These are the new leads. These are the Glengarry leads. To you, they're gold. And you don't get them. Why? Because to give them to you would be like throwing them away..."

In "Glengarry Glen Ross," Alec Baldwin reminded us that, when it comes to sales, it's all about the leads. The Buzz agrees. Whether out of optimism or desperation, salespeople come to Search for help in tracking leads down.

Searches on "mortgage leads," "insurance leads," and, of course, "sales leads" are all strong. More interesting, however, were the variety of queries on "mlm leads." Multi-level-marketers (e.g., Amway), it seems, are always on the make.

Below, we rank the top 20 "lead" searches. These aren't the Glengarry leads, but based on your record, you don't deserve to look at those anyway...

  1. Mortgage Leads
  2. Receive Your Leads
  3. Find Sales Leads
  4. Sales Leads
  5. Insurance Leads
  6. MLM Leads
  7. Real Estate Leads
  8. Business Leads
  9. Life Insurance Leads
  10. Health Insurance Leads
  1. Local Leads Targeted
  2. Trigger Leads
  3. Real Time Leads
  4. Free Mortgage Leads
  5. International Trade Leads
  6. Annuity Leads
  7. Internet Mortgage Leads
  8. Home Improvement Leads
  9. Cheap Mortgage Leads
  10. Business Opportunity Leads

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Filed under: Sales, Leads

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what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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