the buzz log

Did you learn everything you know about wilderness survival from "Survivor"? The most important lesson is that it's much easier to watch from your couch than to get through it on your own. And with Discovery Channel's "Man vs. Wild" star Bear Grylls, we get to learn from a wilderness MacGyver.

A former member of Britain's Special Air Service, Grylls is also a mountaineer and adventurer, and has set a variety of records—including being the youngest British climber (at 23 years old) to complete a summit and descent of Mt. Everest. The second season of "Man vs. Wild" began its run last month, and feverish searchers dialed up "bear grylls knife" (+576%), "bear grylls hot" (+174%), "bear grylls shirtless" (+142%), and just plain "bear grylls" (+117%). One might think that women are mostly responsible for the "hot" and "shirtless" queries, but no—lads and ladies alike just can't stay away from Mr. Adventure.

Recent news that Grylls sometimes poshes it up while he's supposedly stuck in the wild might change viewers' minds. After it was discovered that some scenes were set up for him and he spent nights in a motel while he was supposed to be stranded on a deserted island, the Discovery Channel has announced that future episodes will tell the audience more about what goes on behind the scenes. After the story broke, lookups on Bear Grylls flopped. "Man vs. Wild" just sounds so much better than "Man vs. Room Service."