the buzz log

Searches on Barry Bonds jumped by 51% after the beleaguered basher tied the all-time home run mark with his 755th blast. Even so, the momentum wasn't enough to lift the buff slugger into our top 10 sports searches. Perhaps his prickly personality is the reason for the reticence, but whatever the case, more folks searched on Formula One and the X Games over the weekend than the presumptive home run king.

The ongoing slog toward immortality (or infamy?) has been tarnished by the taint of performance enhancing chatter, but searches perked up a bit when the burly slugger finally crushed the record-tying homer. Queries on "barry bonds 755 home run" (+160%), "barry bonds career stats" (+75%), and "barry bonds rookie card" (+63%) all rounded the bags of Buzz. But those searchers were counter-balanced by lookups on "barry bonds steroids" and "barry bonds before and after."

Bonds' run for the record has resulted in one positive—revived Buzz on Hammerin' Hank Aaron. The legendary Braves slugger who's held the home run title for over thirty years has been the subject of intense search interest. Queries on Aaron jumped 81% after Bonds tied his mark and related searches on "hank aaron stats," "hank aaron home run record," and "henry aaron."