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The Emmy Flow and Ebb

By Vera H-C Chan
Mon, September 17, 2007, 12:05 pm PDT

You really like her. Emmy execs, on the other hand, had second thoughts about the former flying nun.

Actually, Sally Field channeled her "Norma Rae" days in her rebellious acceptance speech for best actress in a drama series Sunday night. Her anti-war comments got cut from the broadcast, but the people had to know: Cumulative searches for "sally field," "sally field emmy speech," and "sally field censored" sent her buzz profile soaring 1,000% percent, making her the hottest Search mover in the glitzy crowd.

As far as total number of searches, she squeezed in between the comely Katherine Heigl (whose mother discouraged her from preparing an acceptance speech) and Jaime Pressly (who thanked, among others, her lawyer).

Another big buzz came for Current TV (610%), the interactive channel that added to Al Gore's award haul. Others getting some overdue love included Robert Duvall (461%) and the miniseries "Roots" (147%) for its 30th anniversary.

However, neither farewell accolades nor much buzz were heaped upon "The Sopranos." The drama may have won best show, but the actor nominees were knocked off like mob hits. James Spader leapfrogged James Gandolfini in total buzz for his shocking outstanding actor/drama upset. In fact, the Buzz nearly embraced all category winners, but the HBO victor lagged behind loser "Grey's Anatomy" by nearly three lengths.

Speaking of bumps, a multitude of searches for "christina aguilera pregnancy" bore fruit. Her counterpart and Emmy winner Tony Bennett got some respectable attention as well, although some were distracted by his blonde at his side. Tittering look-ups for "britney spears emmy"—allegedly for the singer to make up for her MTV VMA performance—turned out to be moot.

As for the show itself, the Emmys could beat its own rating lows last year, and perhaps similarly its Buzz. In an example of searches you don't want to get, day-after inquiries on who won popped up more than 1,800%. Worse, searches for nominees were nearly a third lower than last year—which could mean people didn't care enough going into that long night. Maybe Sally should've run the show instead of Seacrest.

 

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