the buzz log

Score another one for the glamour set. The CW's new show, "Gossip Girl," is flying high with teens—especially girls in the 13-17 age range.

Set in Manhattan's Upper East Side, the story follows the adventures of prep school teenagers through a blog by someone named, yes, Gossip Girl. True to the show's location, searchers from New York, New Jersey, Rhode Island, and Massachusetts are the most excited to tune in.

Over the past week, "Gossip Girl" (which aired Wednesday night) has inspired queries on "gossip girl cw" (+393%), "gossip girl" (184%), and "gossip girl tv show" (61%). Related lookups covered territory from the original "gossip girl books" to "gossip girl show," "gossip girl cast," and "gossip girl theme song." Author Cecily von Ziegesar, who wrote the series of novels, seems to have been forgotten by searchers.

Of the show's cast, three actresses stand out in search, led by Leighton Meester (+435%), who plays Blair. Blake Lively (+73%), as Serena, follows in second place. And Kristen Bell (+24%) is cast as the unseen narrator, Gossip Girl.

Inspired to read or share gossip? Take a peek at our top "gossip" searches…