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It's Yoga Time!

By Jill Robinson
Tue, September 25, 2007, 9:30 pm PDT

Everyone's doing it: celebrities, business moguls, even your co-workers. It's sprouting up in gyms, offices, airports, and shopping malls. We speak, of course, of "yoga."

"Yoga positions" (+284%) and "yoga classes" (+23%) are stretching upward. Searchers are also seeking enlightenment on "free yoga exercises online," "yoga teachers," "yoga journal," and the answer to the inevitable question: "what is yoga."

Yoga equipment and accessories are a huge industry, with people looking for mats, clothing, DVDs, music, and jewelry. Somehow, we have a feeling that folks dialing up "nude yoga" and "naked yoga" are more interested in watching it than participating. But hey, what do we know?

Who's looking for yoga? A healthy 24% of searchers come from the 35-44 age range. Coastal states New Jersey, New York, Florida, and California are most interested in checking out online yoga offerings. And what kind is everyone looking for? Meditate on the top 10 searched-on yoga styles…

  1. Bikram Yoga
  2. Hatha Yoga
  3. Kundalini Yoga
  4. Ashtanga Yoga
  5. Dahn Yoga
  1. Iyengar Yoga
  2. Power Yoga
  3. Kriya Yoga
  4. Sahaja Yoga
  5. Raja Yoga

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A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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