The Buzz—and Truths—Around Doomsday
Talk about your confluence of doomsday scenarios.
Today isn't merely Friday the 13th, bad enough for those who suffer paraskavedekatriaphobia. (That's fear of the day, versus triskaidekaphobia, which is a general fearful aversion of the number 13). It's also "2012"—as in opening day for the disaster movie.
A film from Roland Emmerich is enough to get anyone diving under folding velvet seats. The marketing campaign though has been feeding a Search frenzy for months into the so-called Mayan doomsday prediction, which supposedly puts 'cataclysmic event' on the calendar for 12/12/12. Lookups are agog over "12/12/2012," "will the world end in 2012," "what will happen in 2012," "mayan 2012 prediction," and—because this pessimist always has to get his nose into everything—"nostradamus 2012 prediction."
Those who know—from astronomy doctoral students to Mayan elders (and the Buzz Log for that matter)—have explained that the whole thing is a hoax. Let's review:
End of a Cycle, Not the World
Dec. 12, 2012 is basically the solstice, and time for Mayans to buy a new calendar. Remember 2000? (Or 1999, depending on how you define the end of a millennium). Dec. 31, 2000 marked the end of the millennia, per the Gregorian calendar. The world did not end. Instead, people bought 2001 calendars, and tried for the next 9 years to figure out what to call the decade.
Listen to your Mayan Elders
Many a Mayan elder has rolled his eyes up at the hysteria caused by a Western movie—and one that can't even get cultural details straight. An elder from Guatemala declared himself "fed up with this stuff." A medicine man from Pittsburgh, who's probably joining film critics in calling the thriller "hogwash," says people trying to profit off paranoia has been brandishing the Aztec calendar, instead of a Mayan one. Oops.
True, some have been going on talks about how Mother Earth has been mistreated, and how the "survivors of the year zero are children of the sun and fire." Those talks are mostly about changing up behavior to be more environmentally sensitive, and to make a new era better.
Running Out of Myths
But why the persistence? How about Monument Six, that ancient stone tablet talking up the Mayan god Bolon Yokte, who deals with war and creation? The stone's so badly eroded, it's tough to read all the inscription, but translations about him descending from the sky helped launch the frenzy. But other Mayan inscriptions look forward to dates in 4772. By then, people will probably have other things to worry about.
Also, some experts theorize that Westerners have run out of myths, and so are projecting their 21st century fears (climate change, swine flu, recession, you name it) by borrowing from others. The elders would really like people to return their mythology, just the way you found them.
Doomsday Capitalism
Then again, the facts shouldn't get in the way of making a quick buck. Bad science means a burgeoning industry on both sides, with skeptics and fearmongers writing books, selling T-shirts, and protective gear to prepare for the end of days. And with another two years to go, there's still time to cash in. Now that's scary.
Oh, as for Friday the 13th? Eh, you never know. Take the day off.
Filed under: Movies, Religion, Hoaxes, Superstition, Cultures, Prophecy
Pastor Makes Peace
Rick Warren wants you to know he's been misunderstood. In an interview on "Larry King Live," the Christian leader said promoting a ban on gay marriage wasn't a priority: "I am not an anti-gay or anti-gay marriage activist. I never have been. I never will be."
He certainly fooled plenty of gay activists. Warren put his stance against gay marriage as a nonnegotiable in a letter to his church. (See a copy of the letter here.) Many criticized President Obama for having the Saddleback Church pastor deliver the invocation at the presidential inauguration. And the conservative Christian had likened same-sex marriage to pedophilia and incest.
No more. In the interview with King, Warren said he hadn't made a public speech in support of the California gay marriage ban, Proposition 8, until asked about his beliefs by his church. He says he has since apologized to his gay friends, and that fighting gay marriage is a "very low priority" on his to-do list.
Searches on the megachurch pastor soared on news of his first interview since the inauguration. Lookups on "rick warren," "rick warren saddleback church," and "rick warren prop 8" all posted large gains.
Given that Iowa and Vermont just legalized same-sex unions, what's on Warren's to-do list may be less of a concern these days. And what's worse than being controversial: Being ignored.
Filed under: Religion
Unholy Mess: Newspaper Blunder Rocks the Web
Hell hath no fury like a typo. Add in religion, the Book of Mormon, and college students on deadline, and you've got a recipe for disaster. The offending error occurred at the student paper of Brigham Young University. The caption mistakenly described the members of a Mormon conference as the "12 apostates" instead of "apostles."
For those in need of a quick Bible review. The apostles were the original disciples of Christ. The apostates are people who spurn religion. As news of the religious faux pas got out, searches rose to the heavens for "apostate," "definition of apostate," and "apostasy."
The students blame spell check and swear (not in a bad way) that it was an honest error — and not meant to be funny. University officials sure weren't laughing, saying in part, "We don't think this error is glib or cute or humorous." The school was quick to recall the paper and run a reprint.
And, yes, it may be time for someone to repeat Religion 101.
Filed under: Religion
Snitch out Confessions ... Sin No. 8?
Got a favorite sin? The BBC reports on a study that, out of the Seven Deadly Sins, Catholic men 'fesses most to lust. Women goeth for the pride. Another survey sussed out that a third of Catholics don't "consider confession necessary." Yeah, not when you have a 95-year-old Jesuit scholar blabbing about the results.
Filed under: Religion, Society and Culture
The Gifts That Keep On Giving
Looking for gift ideas? How about a spiritual one?
Searches for 'spiritual gifts' have popped 593% in the past week, but they're not referring to personalized Bibles or Wiccan massage stones. The concept tracks back to the New Testament. Different branches of Christianity define spiritual gifts in different ways, from their modern-day relevance, to their use, to how many different gifts exist.
Basically, though, they're personal (or even "supernatural") traits or talents used in service for one's church and the greater good. According to Wikipedia, gifts can range from the ability to understand and relay religious concepts for everyday living, to glossalia (speaking in tongues), to working miracles.
So why the renewed spike in this old concept? Could be linked to New Year resolutions, forced introspection due to a sobering economy, and the renewed call to volunteerism. Some people looking up "spiritual gifts" have also looked into "purpose driven life," the book written by Saddleback Church pastor Rick Warren, who gave the inauguration prayer. The Hattiesburg American also reports that some churches nationwide have been hosting spiritual gifts surveys.
Of course, tests, assessments, and surveys can be found online as well. As for who's taking a Search peek at the gifts, mostly it's people 25-54, and guys make up nearly 60% of those searches. With spiritual gifts climbing to their highest online levels yet (top 75,000 searches), sounds like some people are on a mission.
Filed under: Religion
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Worst Airports For Delays 2009 | Breakout! |
| 2 | How To Survive A Recession | Breakout! |
| 3 | Ice Cream Calorie Counter | Breakout! |
| 4 | Jayson Williams | Breakout! |
| 5 | Alexandra Kerry | Breakout! |
| 6 | Chaz Bono | 10707% |
| 7 | Kelly Osbourne | 3298% |
| 8 | Jennifer Hudson | 3218% |
| 9 | Nicole Richie | 2075% |
| 10 | Thierry Henry | 1125% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +413 | 1016 |
| 2 | Elizabeth Lambert | -677 | 263 |
| 3 | NFL | +66 | 235 |
| 4 | New Moon | +74 | 213 |
| 5 | Bing | +83 | 209 |
| 6 | Kelly Osbourne | +193 | 199 |
| 7 | Hulu | +7 | 139 |
| 8 | Nicole Richie | +124 | 130 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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