the buzz log
California Fires Scald Buzz
The devastating fires of southern California are big news. Not surprisingly, the fear, grief, and anxiety they've caused can be seen in Search.
The variety of queries is too vast for just one post, so we'll focus on just a few themes. First, news outlets. People are searching on just about every San Diego news agency for updated local information. Interest in "san diego union tribune" jumped 775% and queries on "channel 8 san diego" surged 702%. Other related searches include "cbs san diego" (+656%), "channel 10 news san diego" (+511%), and "san diego tv stations" (+1183%).
Second, maps. Queries on "san diego fire maps" skyrocketed 4,026% and searches for "orange county map," "orange county wildfire map," and "san diego evacuation map" are each posting huge gains. It's not technically a map, but "san diego satellite photos" are getting broad interest, as well.
Finally, though folks are understandably worried about their homes, they're also very concerned about animals caught in the fire's path. Searches for "san diego zoo fire," "san diego wildlife fire," and "san diego zoo evacuation" are spiking.
Filed under: Disasters, California
the buzz log
more posts
- Obama's Brother, Elizabeth Lambert, and a Special Delivery: Buzz Week in Review
- New Record for "New Moon"
- Horror at the Movies: Popcorn
- LeBron James, Project Runway, Thawing Turkey: What's the Buzz
- New Moon, Blind Side, Planet 51: Critics Roundup
- Michelle Obama Action Figures: Collect All Three
- Battle of the Corporations
- Johnny Depp, Abraham Lincoln, Eggo Shortage: What's the Buzz
- Going Up: Obesity Rates
- Black Friday: Prepare for the Fight
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.