the buzz log
California Fires Scald Buzz
The devastating fires of southern California are big news. Not surprisingly, the fear, grief, and anxiety they've caused can be seen in Search.
The variety of queries is too vast for just one post, so we'll focus on just a few themes. First, news outlets. People are searching on just about every San Diego news agency for updated local information. Interest in "san diego union tribune" jumped 775% and queries on "channel 8 san diego" surged 702%. Other related searches include "cbs san diego" (+656%), "channel 10 news san diego" (+511%), and "san diego tv stations" (+1183%).
Second, maps. Queries on "san diego fire maps" skyrocketed 4,026% and searches for "orange county map," "orange county wildfire map," and "san diego evacuation map" are each posting huge gains. It's not technically a map, but "san diego satellite photos" are getting broad interest, as well.
Finally, though folks are understandably worried about their homes, they're also very concerned about animals caught in the fire's path. Searches for "san diego zoo fire," "san diego wildlife fire," and "san diego zoo evacuation" are spiking.
Filed under: Disasters, California
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.
comments
Posted by lrm152 | Thu, October 25, 2007, 11:35 pm PDT
I'm not surprised over the upsurge in accessing these sites. Not only are the people that live in the effected areas trying to keep up with evacuations and conditions, but others (like myself) may have relatives in the area. I have a brother who lives in San Diego with his family, and I have been trying to keep up with what is going on, as it might have an effect on their situation, and I am concerned for their safety and well being. I am just glad that the internet is there to provide the information that people need when a crisis happens. Telephone lines were jammed (and they were needed for emergency services), so the internet was my only way to keep up with what what was happening.
Posted by tallkers | Sat, November 10, 2007, 10:01 pm PST
It has proved to be very effective. 300 million illegals and they could of became heros! Expect more! They want us to pay for their loss? Katrina victums still wait! I think they are the longest waiting sufferers that never recovered!
So if you are poor-forget it! There will be more fires! Across the whole US! Maybe too if the environmentalist would let people clean the deadwood all these trees and animals would not have to of died either! Where I live if these woods go up in flame, one match and it is all-over again! It will take days! Makes a good story on the news for hours upon hours! When it is avoidable!
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