the buzz log
Disney owns childhood. At least, the empire of juvenility rules in what kids watch. The latest to join its Disney Channel clan is “Wizards of Waverly Place.” While the comedy of three wizards-in-training carries Potteresque overtones, the Magic Kingdom knows that the love for magic runs eternal in children’s imaginations.
The show, which debuted mid-October, has conjured up a 752% surge in searches. Still, "Wizards" has a ways to go before it reaches the popularity enjoyed by other kids’ programs. Big sister “Hannah Montana” currently commands a tenfold lead over “Wizards.” If the apprentices plot an ascendance, they'll have to make a lot of other kids' shows disappear.
Cast your eye upon the 20 most searched kids' shows of the past 30 days; for a detailed lowdown on the top 10, check the Buzz show.
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Filed under: Hannah Montana, Disney Channel, Children, Kids
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.