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By Vera H-C Chan
Fri, October 26, 2007, 2:10 am PDT

Disney owns childhood. At least, the empire of juvenility rules in what kids watch. The latest to join its Disney Channel clan is “Wizards of Waverly Place.” While the comedy of three wizards-in-training carries Potteresque overtones, the Magic Kingdom knows that the love for magic runs eternal in children’s imaginations.

The show, which debuted mid-October, has conjured up a 752% surge in searches. Still, "Wizards" has a ways to go before  it reaches the popularity enjoyed by other kids’ programs. Big sister “Hannah Montana” currently commands a tenfold lead over “Wizards.” If the apprentices plot an ascendance, they'll have to make a lot of other kids' shows disappear.

Cast your eye upon the 20 most searched kids' shows of the past 30 days; for a detailed lowdown on the top 10, check the Buzz show.

  1. "Hannah Montana" (Disney Channel)
  2. "SpongeBob SquarePants" (Nickelodeon)
  3. "Dora the Explorer" (Nick Jr.)
  4. "The Wiggles" (DC)
  5. "The Naked Brothers Band" (N)
  6. "The Suite Life of Zack and Cody" (DC)
  7. "Backyardigans" (Nick Jr.)
  8. "Drake & Josh" (Nick)
  9. "Zoey 101" (Nick)
  10. "Jimmy Neutron: Boy Genius" (Nick)
  1. Fairly Odd Parents (Nick)
  2. "Go Diego Go" (Nick Jr.)
  3. "iCarly" (Nick)
  4. "Yo Gabba Gabba" (Nick Jr.)
  5. "Caillou" (PBS)
  6. "Foster's Home for Imaginary Friends" (Cartoon Network)
  7. "Cory in the House " (DC)
  8. "Wizards of Waverly Place" (DC)
  9. "Hey Arnold" (Nick)
  10. "Barnyard" (Nick)

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comments

Posted by joanbond@swbell.net | Sat, October 27, 2007, 7:33 am PDT

Even though the Disney Channel and Nick are suggested for "KIDS" , we feel most shows still have a little more than a seven year old is ready for....maybe teenagers....???

Posted by aqua_cool_dog | Sat, October 27, 2007, 7:38 am PDT

u pretty girl

Posted by aqua_cool_dog | Sat, October 27, 2007, 7:43 am PDT

true

Posted by villa.gorilla | Sat, October 27, 2007, 8:02 am PDT

OK SO I AM LIKE INNNN LOVE WITH HANNAH MONTANAH AND iCARLY OK SO SHUTTT UP

Posted by shecklerfan88 | Sat, October 27, 2007, 8:08 am PDT

woo Spongebob! and yes play old nick shows more. kid shows these days are bad for their little minds. sitting in front of the tv for hours. so sad... ahh what the hey. watch tv!

Posted by jamorabon10 | Sat, October 27, 2007, 8:13 am PDT

Asome!
The suite life of Zack and Cody is on there!!
YES!!!!!!!!!!!!!

Posted by shecklerfan88 | Sat, October 27, 2007, 8:15 am PDT

Oh Em gee Hannah Montana!!!!!!! not.

Posted by amaterasu_yuki | Sat, October 27, 2007, 8:19 am PDT

what?! No Avatar: the last airbender? Well i suppose there are terms that younger kids dont understand, but personaly i think it should be one of the top ten... I'm almost 16 but i absolutly love this show over all of the others!

Posted by nkilbourn_1788 | Sat, October 27, 2007, 8:23 am PDT

yea im a teenager and i love hannah montana,icarly,drake and josh,zoey and waverly place.they all rock!!!!!!!!!!lol well g2g

Posted by ri_crimson | Sat, October 27, 2007, 8:24 am PDT

Nick really screwed up with LazyTown. Was their #1 show in the US for a long time (and still massive in the UK). It's movie at 8pm got three and half million viewers in August 2005. The rumor is that Viacom/Nick wanted more of the slice of the money from the UK along with the other international markets where the shows going great and when LazyTown Inc. wouldn't budge Viacom as punishment then shelved the show to Noggin and no new DVD releases in the US forever along with never showing the last 8 un-aired episodes in the US (and not financing new eps). Which means no promotion for the toys, books and other LT items. The US being a huge if not the biggest market kills a lot of money they both could be making. Nick is screwed a little more because of all the Dora and Diego recalls. Don't see the LT toys recalled? Nick has lost a lot and will continue to lose 10's of millions on the recalls. Meanwhile they've got a goldmine in LazyTown, their costumes on the NickJr shop are always best sellers, with no promotion!!

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A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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