the buzz log
Costumes for Procrastinators
If you haven't put together a Halloween costume by now, you have one simple requirement: an easy costume that you won't have to explain to everyone.
In these last few days before Halloween, procrastinators are pounding the search box for "last minute halloween costumes" (+2,629%), "ideas for halloween costumes" (+448%), "easy creative homemade halloween costumes" (+436%), and just plain "easy halloween costumes" (+275%). Some may have already figured out what they're wearing, but are now scrambling to put their "dogs in costumes" (+378%).
Even for those smugly saying, "I made my outfit weeks ago," it's interesting to see what's on the minds of folks who have left it to the final hours. Take a gander at the most popular "costume" searches…
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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