the buzz log
Whiny Bryant Scores Big Buzz
Kobe Bryant and NBA Rumor Searches
The NBA season isn't even a week old and hoops buzz is off to a perfectly pouty start. Thanks to petulant superstar Kobe Bryant, searchers are curious about the soap opera surrounding the Los Angeles Lakers. Bryant's whole trade-me-no-wait-don't act has worn thin in SoCal, but hoop heads have sent searches on the mopey malcontent up 10%.
However, Kobe's buzz isn't measured by searches on his name alone. Related queries on "kobe trade rumors," "kobe bryant chicago bulls trade," and "kobe bryant trade" give a big assist to buzz on the talented ballhog. The Lakers star also contributed to a recent rebound in searches on "nba rumors" and "lakers rumors." So will the temperamental titan of the court be traded? Data offers us no real insight, but we can predict this ongoing saga will continue to slam the Search box...
Filed under: Sports, Basketball, NBA
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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