the buzz log
Michael Jordan, Back on the Buzz Court
Searches Soar for the NBA Legend
According to The Times of London, basketball great Michael Jordan has settled divorce proceedings with his ex-wife, Juanita. The final deal? A record $168 million, a slam dunk of celebrity splits.
Some Windy City writers seized the moment to rhapsodize about the legendary Bulls star. But not everyone was buying it. At least one sports columnist rejected the claim—and felt a little miffed that a Brit broke the news, too.
Regardless of the statement's truthiness, the story alone was enough to boost buzz on "His Airness." Over the past week, searches for his pictures leapt 1,597%. Demand for his ever-popular shoes jumped. And queries for his name more than doubled.
A mammoth amount of money isn't the only thing passing the NBA champ up the Search chart. Before the divorce news hit, Jordan's son Jeffrey made his college debut on the court. Just the idea of another Jordan playing hoops scored "jeffrey jordan" a 2,051% rise. Demand for his brother Marcus and his mom also surged. For that moment, the entire family hung in the upper reaches of Buzz, in true Air Jordan style.
Filed under: Basketball, NBA, Divorce
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.
comments
Posted by santillanchava | Mon, November 19, 2007, 10:11 am PST
she sucks
Posted by willabenard@sbcglobal.net | Mon, November 19, 2007, 10:16 am PST
CHEATERS ALWAYS GET CAUGHT, LETS SEE HOW CHEAP HE'S GOING TO BE NOW, HE'LL REMEMBER THIS 'TIP' FOR THE REST OF HIS LIFE. GO JUANITA GO.
Posted by r.mendenhall@att.net | Mon, November 19, 2007, 10:21 am PST
jordans wife should have got all of his money.cheater.
Posted by glee447 | Mon, November 19, 2007, 10:23 am PST
The divorce took five years to settle.
She got justice - MJ is a fabulous player - of both basketball and WOMEN.
Why blame her??? This sure as heck isn't like the Mills/McCartney divorce...
Posted by valrvm@sbcglobal.net | Mon, November 19, 2007, 10:26 am PST
Since I do not know the Jordans personally, only from Micheal being a great basketball player. I really hate to hear of their demise, I'm praying for the whole family.
Posted by crimsonshort1@sbcglobal.net | Mon, November 19, 2007, 10:30 am PST
GOOD FOR HER!!!!!!!!
Posted by uofigirl2000 | Mon, November 19, 2007, 10:39 am PST
Why does she suck? She married him, managed his house, raised their children, and supported the family emotionally. With her taking care of things at home, he was free to run off to Vegas with strippers and whores, blow millions on gambling, and hone his game to be one of the best players on court. Why shouldn't she be entitled to a divorce settlement?
Posted by halefire1@sbcglobal.net | Mon, November 19, 2007, 10:39 am PST
what go is it to gain the whole world but lose the respect and love of your wife and kids.
Posted by halefire1@sbcglobal.net | Mon, November 19, 2007, 10:40 am PST
what good is it to gain the whole world but lose the respect and love of your wife and kids.
Posted by halefire1@sbcglobal.net | Mon, November 19, 2007, 10:40 am PST
what good is it to gain the whole world but lose the respect and love of your wife and kids.
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