the buzz log
Munching on Christmas Cookies
Christmas Cookies Plus the Top 20 Cookie Searches
Break out the butter. Send in the sugar. Find your flour. It's time for Christmas cookies! Searches on "christmas cookie recipes" have doubled over the past week and related queries on "easy christmas cookie recipes," "christmas cookies," and "holiday cookies" have all gobbled up buzz. The delicious cookie data also gave us a few other crumbs of information...
—This week's biggest increase in popularity goes to "gingerbread cookie recipes" which jumped a staggering 1,048%.
—Over 80% of all searches on Christmas cookies are from women, with ladies 35-44 accounting for one-fifth of buzz.
—Don't expect to see any "oatmeal raisin cookies" in the cookie jar. Searches on the oat-y treat were down 48% this week.
—Where should you go if you want the most Christmas cookies? The Midwest. Six of the top eight metros for cookies come from flyover states, led by the intrepid bakers of Minneapolis.
But what cookies are tops with hungry searchers? We peeked in the buzz oven and found the 20 most popular cookies in Search...
Filed under: Cookies
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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