the buzz log
Say Cheese
Searchers Boost Camera Queries
Is a camera in your stocking? In the past week, shoppers were dialing up "camera" queries as fast as their little fingers would type. And from the looks of things, the desired photographic equipment is digital and splash proof.
Leading the pack, the "kodak easyshare camera" surged 418%, followed by "sanyo digital camera" (+94%) and "hp digital cameras" (+55%). Besides specific brands and models, searchers also checked out ratings, lenses, and bags. And for the swimmers, snorkelers, and scuba fans, "waterproof digital camera" and "underwater camera" flashed into our top 10 lookups.
Say cheese and take a snapshot of the most popular "camera" searches…
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.