the buzz log

Ah, January: a new year, a fresh calendar, and the latest fad diet. Buzz on "weight loss" and "diets" has begun its annual, resolution-fueled climb. So far, the eating plan to grab the most attention in Search takes a page from the Good Book.

According to its website, The Hallelujah Diet and Lifestyle is "biblically based... scientifically validated... (and) personally evidenced." Add "buzzingly popular" and you've got a picture of a weight-loss regime that's up more than 1,400% in Search this week, making it the fastest moving pound-shedding program online. Amen.

Of course, there's no reason that all the fat-fighting regimes can't get along. Buzz welcomes every diet denomination. Let's have a moment of silence for the top 20 diets to convert searchers so far this year...