Landings, Charts, Old Man Gloom: What's the Buzz
Our picks from the day's hottest searches.
- Space Shuttle Discovery (+1,164%). Landing during hurricane season? Good luck—astronauts have an extra day in orbit until they figure out which coast will be clearer.
- Hermaphrodite (+694%). The kerfuffle over runner Caster Semenya has people reading up this intersex condition; meanwhile, her government considers a lawsuit for human rights violations.
- Cell Phone Radiation Chart (+417%). The Environmental Working Group's consumer guide is hotter than a Billboard chart.
- 9/11 Photos (+274%). Commemorating today's anniversary.
- Zozobra (+266%). Old Man Gloom—the original burning man—went up in flames at the annual Fiestas de Santa Fe in New Mexico.
Filed under: Health, Holidays, 9/11, Space, Cell Phones
Cell Phone Spyware
Most people couldn't function without their cell phones. But mobile-addicts should beware—according to a popular article within the Buzz, it's becoming alarmingly easy for strangers to hack your phone and monitor your every move.
The blog "Geeks are Sexy" breaks down the myriad methods. First off, nefarious types can install software on a victim's phone. This mobile spyware allows the monitoring of conversations and text messages. But wait, that's not all.
More and more phones have GPS functions. Is that good or bad? According to Geeks are Sexy, the suspicious and unscrupulous could follow a person's movements with just a simple text message. After the victim opens the message, his or her cell phone is then tracked via an online map. Guaranteed to make you think twice before you play hookie.
Geeks are Sexy goes on to explain that there are also "dozens of programs" that turn a cell phone into a long-range listening device. Fortunately, searches on these devices are low indicating only a few folks are bothering to take advantage. For now.
Is all this scary? Absolutely. Legal? Heck if we know. But keep in mind that there are ways to monitor your own cell phone for suspicious spyware. If you hear clicking noises or see the phone light up at strange times, take it in to your provider for a check-up. Big brother (or ex-boyfriend) may be listening.
Filed under: Privacy, Cell Phones
Sorry, Can't Talk Now
Today is a big day in California and Washington. Drivers who chat on their cell phones must use a handsfree device or speaker phone or they risk facing the wrath of John Q. Law.
The new law is no surprise—drivers have had ample warning, and many have taken the opportunity to acquire (or at least search for) the necessary equipment. Queries for "bluetooth headsets" have soared 2,751% during the past 30 days. Related lookups for "handsfree cell phones" and "mobile headsets" have also surged. Clearly, those who want to (legally) talk while behind the wheel are adapting to the new reality. Darwin would be proud.
We browsed through the Buzz and found a variety of articles on the new law. TechCruch writes that Californians face a $20 fine for their first offense. According to Boing Boing, the fine goes up to $50 for additional infractions. Oh, and California Highway Patrol definitely plans to enforce the rule, so don't test them.
It all sounds resonable, but NPR points out a confusing wrinkle to the new law: Using a cell phone without a handsfree headset is illegal, but there is no such ban on writing text messages while driving. "TTYL. Crashd car into tree. LOL!"Filed under: Law Enforcement, Cell Phones
Let Us Review
The Buzz puts stock in the opinions of others, especially when it comes to gadgets. A good assessment, whether from a user or a professional, helps protect against hucksterism and hype. With the hysteria of holiday shopping behind us, look-ups on low-downs have concentrated primarily on cell phones, smart or otherwise.
However, two infomercial products have infiltrated the top 20 "review" searches: putty on steroids (No. 8) and more notably Kinoki Detox Foot Pads (No. 3), a white gauze that adheres to the soles of your feet and allegedly yanks everything from toxins to repressed playground memories from your system. Kinoki has hotfooted into the top 10,000 searches overall, its prestigious rise thanks to dubious queries such as "kinoki foot pads scam." Lucky for consumers, objects as seen on TV can be scrutinized on the Web. Then again, if it works, someone should send Amy Winehouse a bushel.
Give a once-over on what else people have been investigating in the past week:
Filed under: Electronics, Cell Phones, Gadgets, Reviews
It's Raining Cell Phones
All cell phones may appear alike, but there are actually tons of teeny, tiny differences. In fact, there are so many different brands and models, we had to consult the Buzz data to determine which ones are hottest in Search.
Below are the top 20 "cell phone" searches from the past 7 days. Note that "iPhone" didn't make the cut since few people search on "iphone cell phone." Make sense?
Filed under: Technology, Cell Phones
Hello, iPhone
If there's one man who knows how to kick up buzz, it's Steve Jobs. The turtle-necked daddy of design stepped onto the stage at MacWorld yesterday, flashed his company's first foray into "smart" phones, and sparked a wave of fascination in Search.
Buzz for the "iphone," "apple iphone," "apple phone," and "ipod phone" rang up massive spikes, all landing in our top daily movers. In off-the-chart numbers, searchers wanted to know what the magic gadget looked like (oh so sleek), how much it cost (oh so costly), and when they could get their paws on it (June in the U.S.).
Steve and the rest of the gang basked in a surge of interest, too. Searches on the maharishi of Macs dialed up 1,153%. Buzz on "apple," "apple computers," "macworld," and "mac rumors" flooded the Search waves. And though it must feel a tad overlooked, "apple itv" did grab a 279% spike.
Will the iPhone follow the iPod, its hyper-successful older sibling, into the consumer electronics hall of fame? That remains to be seen. But judging by the company's Jobs performance up to now, we're pretty confident the buzz will continue to call.
Filed under: Apple Computer, Cell Phones
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.