the buzz log

"About all the travelin' I ever done is round a coffee pot lookin' for the handle." — Ennis Del Mar, "Brokeback Mountain"

Yesterday's news about the surprising death of Heath Ledger caused lookups on the actor to skyrocket a staggering 110,285%. A solid 62% of those searches came from women, and the biggest search traffic came from New York, Arizona, and California.

Over the course of the afternoon, searches told the tragic story in brief snippets:

Fans of the young actor dialed up his biography, fan site, and took a tour through his filmography, from "10 things i hate about you" to "brokeback mountain" to "i'm not there," and even looked into his role as the Joker in the upcoming "the dark knight." While Ledger was well-known, confusion over the spelling of his name resulted in queries for "heath fletcher," "keith ledger," and "keith legend."

Others chose to look into his personal life and his relationships with actress Michelle Williams, daughter Matilda Rose, model Gemma Ward, and whether he was in Mary-Kate Olsen's 421 Broome Street apartment at the time of his death.

Now that the autopsy has been declared inconclusive, the wait continues for more news on how the star died.