Signs of Affection
Searches for Valentine's Day Are a Mixed Bag
Is romance possible with primary anxiety? This reading of distracted amor comes partly from a 402% spike in the query, "when is valentine's day." (Answer: February 14.) True, Valentine's Day is more than two weeks away, but traditionally the annual Buzz homage to martyrdom and love begins at this time.
Lookups, especially among ladies of all ages, have begun to register according to schedule, but the online allure for "valentine" is down 27% from this same time period in 2006 and 2007. The quest for "romance" has also taken a hit (-29% compared to last January). Good thing "love" remains relatively stable.
Politics can't take all the blame. Given the moody stock market and foreclosure downers, is it any surprise the only stimulus people are searching for nowadays is the economic kind? Ah, but take heart... all is not doom-and-gloom in the Valentine forecast. Take a look below at how searches stack up compared to 2007, and come to your own conclusion whether we're in a romantic recession or just a temporary lull.
| Valentine Signs: 2008 vs. 2007 | On the Rise | On the Decline |
| Love | Songs, Sayings, Letters | Poems, Notes |
| Signs of Affection | Gifts, Gifts for Men, Cards | Crafts |
| Declarations and Avowals | Best Friend Poems | Romantic Poems |
| Soulmate Divinations | Love Horoscope, Love Compatibility | Love Calculator, Love Spells |
| Romantic Gestures | Getaways, Games | Short Love Stories |
| Plaintive Pining | What Is Real Love, Definition of Love | How to Kiss |
Filed under: Holidays, Valentine's Day, Romance
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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