the buzz log

The Super Bowl wasn't a high scoring affair, but the absence of action didn't slow the searches.

As the Giants pulled off a shocking victory over the no-longer-undefeated Patriots, interest in the players, the halftime show, the cheerleaders, the national anthem singer, the commercials, the referees, the coin toss, the announcers, the odds, the celebrities in attendance, and, oh yeah, the game all soared in Search.

Despite our best efforts (see above), it's impossible to list every "super" search. So instead, we'll answer a few burning questions from the big game...

Between Tom Brady and Eli Manning, who drew the most buzz?
Tom Brady in a walk. The Pats' dashing QB came up short on the field, but he was more than twice as popular as young Eli in Search.

Which commercial stirred the most searches?
Too soon to tell, but we predict either Budweiser or Justin Timberlake takes the title. The talking baby who spit up all over himself was too disturbing to draw online interest.

Oddest related search?
Considering it's the day of the big game, we found lookups on "super bowl tickets" to be a bit far fetched.

Most shocking search trend?
Believe it or not, women actually searched on "super bowl" a bit more than the guys did. That's an upset almost as shocking as the one that happened on the field...