the buzz log
The SNL Is Back
Tina Fey, Political Humor Puts the Search Sizzle Back for SNL
Maybe the "Saturday Night Live" writers should go on strike more often. After weeks of being off the air, the show resumed its 33rd season in fine fettle, skewering everything from political media coverage to drug commercials.
The SNL return registered a high TV rating surge and prompted an 824% spike in searches for "saturday night live skits," as well as a walk down memory lane for its best classics.
Among the latest skits, it was host Tina Fey's return to her old Weekend Update anchor desk that set the buzz afire. She took up the cause of Hillary Clinton and unleashed an inappropriate-for-family-media slogan, in effect "(Being a Formidable Woman) is the New Black." Her in-your-face defense catapulted Fey into the top 3,000 searches, got her video embedded in blogs across the nation, and garnered the "30 Rock" star more searches than the current SNL cast combined.
Amy Poehler, who portrayed the presidential candidate, did impress enough to make her the top-searched SNL player. Contrast that with Fred Armisen, the Barack Obama stand-in whose color-blind casting has failed to excite either critical opinion or Web attention. Instead, it prompted some searchers to seek out the real thing's Halloween appearance.
So, has Fey and Poehler's messaging helped the Clinton cause? Maybe, at least in addressing the reported gender gap between the Democratic contender and male voters: Men conducted 75% of those "tina fey" searchers. Bump for Clinton herself? Not so much.
Mike Huckabee's live appearance is another story. The burr in John McCain's backside registered a palpable 30% rise in lookups, plus another slew of queries like "huckabee snl." Looks like Clinton may want some new plans for Saturday night. If she does do a cameo, at least she'll know to wear black for the occasion.
Filed under: TV, Humor, Hillary Clinton, Saturday Night Live, Elections
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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comments
Posted by misstasha06 | Mon, February 25, 2008, 5:38 pm PST
I loved it
Posted by delmarnoel | Mon, February 25, 2008, 5:39 pm PST
It was a breath of fresh air to see someone having fun with this very serious presidential campaign.
Posted by mr_edward_park | Mon, February 25, 2008, 5:39 pm PST
first?
Posted by mr_edward_park | Mon, February 25, 2008, 5:39 pm PST
1st?
Posted by shawnmeboy86 | Mon, February 25, 2008, 5:41 pm PST
uhm who in Hollywood isn't an insane Liberal???
Posted by sgsoff | Mon, February 25, 2008, 5:41 pm PST
That was ridiculous, and it confirms my belief that the people backing Hillary are doing only so because they are either a womyn( yes, that's the right spelling for thier type ), or chasing a petty desire to see her vindicate her husband's failure.
Obama in 08:
ALL day, EVERY day, Until The End of Time!!!
Posted by manoftaste3000 | Mon, February 25, 2008, 5:43 pm PST
This story is pure nothing. It is publicist hype. Thank you for showing how words strung together for a few paragraphs can mean nothing.
Posted by theobriensofca | Mon, February 25, 2008, 5:43 pm PST
I watched the skit on YouTube. I didn't laugh. Did the writers end their strike 15 minutes before air? If they didn't, I've seen funnier stuff written by nobodies on blogs. How much did Hillary pay for that rant--if I were Fey, I'd be worried about tying herself to close to a sinking ship.
Posted by jchap1022 | Mon, February 25, 2008, 5:44 pm PST
God, can't TF do anything outside SNL? 30 Rock is a SNL spin-off and guest appearances as host on SNL seem to confirm her need to suckle at the NBC teat.
Posted by shorterenterprises | Mon, February 25, 2008, 5:44 pm PST
Finally, someone who has the nerve and the national audience to say what millions of us have been thinking about Hillary as the most qualified candidate compared to Obama. I like Obama (and even the Obama girl), but I'm not drinking the Koolaid. We need more than Anthony Robbins-lite speeches in our Commander in Chief. Hillary is still my girl.
Tina Fey and Amy Poehler on SNL Rocks! Go get 'em girls!
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