the buzz log

They say famous people die in threes. Sure enough, this past week, a trio of legendary figures past away. Though the departed men came from three very different fields, each man's death had a similar effect on the Buzz.

Conservative icon William F. Buckley was perhaps the most prominant of the three. Lookups on "william f. buckley essays," "who is william f. buckley," and "national review," the magazine Buckley founded, each made huge strides in Search.

Less political, though just as popular was Boyd Coddington. The car-building legend who hosted the reality show "American Hot Rod," passed away at the age of 63. Fans raced over to the Search box, redlining queries on "boyd coddington bio," "boyd coddington tv show," and, of course, "boyd coddington cars."

Finally, there's Myron Cope. The beloved ex-announcer for the Pittsburgh Steelers died at the age of 79. Naturally, folks in the Steel City were most interested in his passing, but Mr. Cope had fans from all over. Cities from Los Angeles to Miami searched on the man, as well as his lasting contribution to American culture—the Terrible Towel.