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And Search Ran Away With the Spoon

A radio station's challenge turns into an online obsession.

By Andrea Sandke
Wed, March 12, 2008, 7:00 pm PDT

We noticed a bit of a Buzz storm raging Tuesday over an unusual phrase: "spoon me to death." The surge seemed to correspond with searches on "movie quotes" and "kroq," so we surmised that some sort of big screen challenge had been thrown down to listeners of the popular Los Angeles radio station.

Challenge turns out to be the right word. One of the Buzz Log's Southern California connections reports that KROQ deejays Kevin and Bean sparked the spoony controversy by wondering aloud which movie or TV show featured the line, "What are you going to do, spoon me to death?" Cue the Search frenzy.

Our source tells us that the mystery has become a city-wide obsession. "Various movies and TV shows were re-watched (many of them bad ones)," he revealed to us on Wednesday morning, "but none have been confirmed to have [the line] so far." Some enterprising souls have even cashed in on the hysteria and begun selling "spoon me to death" T-shirts.

Does the line come from "Mystery Men"? "The Whole Nine Yards"? "Anger Management"? "Monty Python and the Holy Grail"? Intrepid investigators left behind a trail of Search spikes as they ventured into the wilds of the Web and dipped into their DVD collections. These would-be Sherlocks approached the problem from different angles, tweaking their searches to find "famous movie quotes," "famous funny movie quotes," "funny quotes," and even "famous quotes."

"Spoon me to death"—after this hubbub, it may indeed qualify as a famous quote. Wherever it comes from.

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A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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