the buzz log

Inflation really is everywhere. As if rising gas prices weren't enough, we're also seeing a decline in the power of the word "hot" at the Search box.

You see, oglers are no longer satisfied to search for a celeb's name followed by one "hot." Searchers are now typing "hot hot" or, in the case of Pamela Anderson, "super hot." Clearly the single "hot" just ain't what it used to be.

We first noticed this trend the other day when queries on "kate beckinsale hot hot" surged an astounding 2,971%. Yowzer! We looked into other celebs with two or more "hots" and found a surprisingly substantial list. Those making the cut include Sarah Michelle Gellar, Monica Bellucci, Cameron Diaz, and, strangely, Patrica Heaton. (Nothing against the star of "Everybody Loves Raymond," but we wouldn't put her in the same category as Ms. Diaz. Apparently, others disagree.)

There are signs this "hot inflation" is going to get worse before it gets better. During our research, we discovered that more than a few people searched on "alyssa milano hot hot hot hot" and "jessica alba hot hot hot hot." Four hots?!? Like a gallon of gas, the price of hotness keeps going up.