the buzz log
Tupac Lives on in Buzz
Last week, the Los Angeles Times broke a provocative report from a Pulitzer Prize-winning reporter. The story linked rapper-actor-style-mogul Sean "Diddy" Combs to the 1994 shooting of Hip-Hop legend Tupac Shakur.
The response was immediate. Diddy issued a furious denial, and the paper's website absorbed nearly 1 million hits—"more viewers than any other story on latimes.com this year."
The only problem? The L.A. paper was duped. According to Smoking Gun, the report relied on FBI papers fabricated by a delusional, dumpy, and incarcerated con-man named James Sabatino. Whoops. The Southern California publication has since apologized.
In Buzz, readers have followed the swindle's repercussions with interest. Reports from Rolling Stone and Reuters, via Yahoo! News, have posted triple-digit scores. The Y! News item is currently the third most popular entertainment story for the past 24 hours. More recently, a New York Magazine piece vaulted upwards. It connects the faulty journalism at The Times to the bad reporting portrayed on HBO's "The Wire."
Hoaxes may come and go, but nothing dims the fascination searchers nurse for Tupac. In the last week alone, huge numbers of people turned to the Web for more on the slain musician's lyrics, music, quotes, and poems. One of the most popular look-ups for the iconic rapper? "Proof tupac is still alive." Maybe The L.A. Times should get on that.
Filed under: Rap Music, Tupac Shakur
Tupac's Popularity Hasn't Dimmed
Web legends come and go. Today's spike in searches is tomorrow's old news. We've seen the Star Wars Kid, Paris Hilton's sex tape, and Janet Jackson's breast grab the brass ring of Buzz for a moment in time. However, buzz on these legendary Web moments can't compare to searches on a man who died just as the Internet was infiltrating mass consciousness.
Ten years ago, Tupac Shakur died from gunshot wounds in Las Vegas, but his name still resonates through Buzz today. The dead rap legend never falls far from our top 50 music searches, a stellar accomplishment given the rapid turnover in musical tastes that ensures artists fall in and out of Buzz. Searches on Tupac jumped 15% this week and his legend looms largest with kids too young to appreciate the rapper during his short life—an astounding 42% of Tupac interest comes from teens in the 13-to-17 age bracket.
Related queries on "tupac pictures" and "tupac lyrics" continue to inspire lookups from those fascinated by the hip-hop icon. The continued popularity of searches on "2pac," "makaveli," and "thug life" also attest to the Buzz power of Pac. And for those that believe Tupac is still among the living, we have queries on "tupac autopsy," "tupac alive," and "tupac shakur theories." This unique rapper attracts more searches than any other dead celeb and it'll be interesting to see how his legacy holds up in the second decade after his demise.
Filed under: Music, Rap Music, Tupac Shakur
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.