Monday's Buzz You Missed
Monday usually means rip-the-bandage-off-fast bad news. Luckily, today wasn't too bad. Once Buzz readers became numb again to gas sticker-shock and Midwest aftershocks, they moved on to diplomats and games with Mother Nature.
Pumping Gas, Bleeding Cash
Yes, the Europeans have long paid more. Yes, fossil-fuel consumption should be cut back. But man, current gas prices do suck the cash out of a wallet! Buzz readers glommed onto yet another record-breaking price in the United States—an average $3.50 a gallon. The cost of crude also bubbled to new heights, but not for the usual reasons: A pirate rocket hit an empty Japanese oil tanker off the Yemen coast. Although no pirates yelled "avast" and boarded, the maritime aggression pushed landlubbing traders into a whirlpool of panic. Search Engine Journal shows sites that help find cheap gas ... but no tips on pirate defenses.
The Renegade Diplomat
Jimmy Carter went to Syria as a "private citizen," but not many private citizens can list Oval Office on their resumé. Following his meeting with Hamas leader Khaled Mashal, the former president delivered the message that Hamas would accept Israel as a "neighbor," but Israel and the U.S. must negotiate directly with what both governments deem a terrorist group. Still, the hopeful development earned the AP story high votes, as well as a Passover thank-you from a Huffington Post writer. Carter gives his own account in an NPR interview—including disputing reports that his visit had been discouraged.
Big Blessings, Little Trifles
Pope Benedict XVI left a trail of jubilance, munificence, questions, and trivia. For instance, GearLog poised the question, "Who knew that Sprint is a holy wireless carrier?" The New York Daily News reported the religious leader's headgear is called a "miter," in a story about a local artist who presented a handmade straw hat to Benedict to "wear in the country." And, readers purred over a New York Times' piece on the "pope's fondness for felines."
Also spiking in the Buzz ...
—An aftershock registered 4.5 on the Richter scale in the Midwest and on the wire stories. Now people really think Californians are crazy.
Filed under: Gas Prices, Earthquakes, Games, Pope Benedict XVI, Presidents, Daily Recap
It Was a Big One in Buzz
The earthquake that jolted northern California yesterday registered 5.6 on the Richter scale, but it was off the charts in Buzz. Demand for "california earthquake" (+13,804%), "usgs earthquake" (+4,976%), "recent earthquake" (+2,302%), and "usgs" (+1,643%) logged staggering increases.
Considering that the temblor struck the Golden State at 8:04 p.m. and Buzz data rolls over to the next day at 9 p.m. PT, the numbers are all the more impressive. Residents of the Bay Area must have leapt for their computers the minute the sofa stopped trembling.
Local radio and TV stations absorbed a wash of Web traffic. KRON 4, nbc11.com, KTVU, KCRA, KPIX, and KGO radio surged in lookups. Queries for maps of the seismic activity shuddered upwards, and the threat of another shaker boosted "bay area earthquake watch," "california earthquake authority," and "california earthquake insurance."
After securing information on the quake itself, many searchers' thoughts turned to temblors past. 'Twas the night before Halloween, and the ghosts of "1906 san francisco earthquake," "1989 loma prieta earthquake," and "san francisco earthquake 1989" returned to rattle the Search box once more.
Filed under: Earthquakes, San Francisco
The Big Island Takes a Hit
Sunday morning the earthquake struck—walloping the west coast of Hawaii's Big Island. The violent temblor and its aftershocks knocked out power, demolished buildings, and caused thousands of locals and tourists to be evacuated. By the next day, searches on "hawaii earthquake," "usgs" (+1,325%), and "map of hawaii," (+1,704%) had deluged the Buzz. No other searches rose as high or as fast that day.
The 6.7 magnitude quake did not (we repeat, did not) trigger a catastrophic wave, but fears that it might have sent searches on "tsunami" surging upwards 1,513%. Searchers intent on getting local news boosted buzz on "honolulu star bulletin" (+344%) and "honolulu advertiser" (+162%), while concern about Oahu, Maui, and Kona flooded our top 100 movers.
Hopefully, it won't take too long for disaster efforts to set things right. But, judging by the jump just today in "hawaii vacation" buzz (+27%), it shouldn't be too long before the tourists are back, ordering their Mai Tais and slathering on the Coppertone.
Filed under: Earthquakes, Hawaii
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.