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Guilt-Free Shipping

By Claudine Zap
Thu, October 30, 2008, 2:23 am PDT

Starting in the new year, you'll be able to breathe easy with your e-orders. That's because when you ship with UPS, you'll be getting more than a special delivery. You'll be getting cleaner air: Brown is going green.

In a first for the delivery industry, and with a nod to the scary-high oil prices earlier this year, UPS teamed with the EPA to trick out UPS trucks into eco-friendly hybrids. This electric hybrid runs so quiet, some drivers actually thought the engine had stalled at stop signs during road tests.

These silent, clean-burning vehicles will still look like the familiar brown trucks, but will reduce fuel use by 40 to 50 percent while also cutting carbon emissions by 30 percent. The trucks cost more, but with the economies on fuel-savings, the company estimated it can make up the expense within three years. And the technology could turn all kinds of gas-guzzlers like off-road vehicles, buses, and extra-large SUVs into fuel sippers.

The first of the clean-driving UPS trucks will hit the road in Minneapolis in 2009.

Drive, baby, drive.

Filed under: Business, Gas Prices, Environment

July 2008 Buzz Roundup

By Vera H-C Chan
Thu, July 31, 2008, 12:18 pm PDT

July is supposed to be about barbecues, vacations, and leisure. Instead, high gas prices meant people were stuck at home (if they weren't foreclosed, that is), focusing on money savings, dark knights, and celebrity babies. Here are a few items that blew through Search this month.

Tossing Oil and Money into the Wind
So for an 80-year-old guy, oilman T. Boone Pickens's windy talk about energy resources moved quickly (+67,360%) up the Search charts. His Pickens Plan aims to wean America off foreign oil, and suckle on domestic crude and wind instead.

Change may or may not be in the air, but energy costs and the overall economy plagued July searches. We logged spikes on everything from "energy savings" and "how high will gas prices climb" to "fdic insurance" and "credit card debt consolidation." Will Pickens be a dark knight or the joker? Stay tuned.

Baby Boom
History will mark these moments: tea-party independence, men on the moon, and the twins of actors Angelina Jolie and Brad Pitt. The paparazzi-fueled saga dragged out the gestation period to soap opera lengths, but Jolie finally delivered, literally, fraternal twins (as per the latest celebrity trend).

The double coming resulted in a Jolie family reunion and a huge charity benefit, which rumors so far point to People magazine as the main $10-$15 mil contributor. While the Jolie-Pitt offspring overshadowed newborns from Nicole Kidman/Keith Urban and Matthew McConaughey/Camila Alves, searches went on overload for baby photos of Thomas "Pregnant Man" Beatie's little girl. Price to publish photos of a medical miracle? A rumored steal of $300K.

Other searches that buzzed in July...

  • Dame Diana Rigg (+17,157%), who immortalized Mrs. Peel in the 1960s British camp spy series, turned 70 this month.
  • Space Agency NASA (+25%) marked its mid-century of existence. Just in time, Dr. Edgar Mitchell—man number six on the moon—said aliens indeed existed.
  • Cancer claimed two well-known personalities this month: Carnegie-Mellon professor Randy Pausch's passing once again fueled searches for his lecture (see chart). Former journalist and White House press secretary Tony Snow lost to a second bout of colon cancer.
  • As expected, "dark knight" cast its bat shadow, with Heath Ledger getting the last laugh as the Joker... and as "keith ledger," perhaps the most popular misspelling of the month.

Fastest Movers in July Searches

1. Thomas Beatie Baby Photos (+infinity). See above.
2. T. Boone Pickens (+67,360%). See above.
3. Daisy Lowe (35,881%). Supermodel dating producer Mark Ronson, brother to DJ Samantha Ronson who's linked to Lindsay Lohan. Get all that?
4. Abigail Adams. Wife of 2nd U.S. president John Adams, mom to number 6 John Quincy Adams, and subject of an HBO miniseries.
5. Riyo Mori (+22,139%). The outgoing Miss Universe gave up her crown to Miss Venezuela.
6. American Teen (+21,799%). The Sundance Festival documentary favorite keeps it real, and opens in some theaters this Friday.
7. William Sisters (+21,552%). Venus finally beat younger Serena in a Wimbledon match-up, and they teamed up to win doubles.
8. James Haven (+19,986%). See above.
9. Dara Torres Maxim. (19,923%). Aiming for Olympics number five, the gold medalist's element is water, but for fans it's glossy paper.
10. Randy Pausch, the Last Lecture Video (+19,748%). See above.

Filed under: NASA, Celebrities, Monthly Wrapup, Recaps, Gas Prices, Space, Money, Babies, Wimbledon, Pageants, Wrap Up

The Buzz Weekend Recap

By Gordon Hurd
Sun, July 27, 2008, 6:16 pm PDT

What goes up must come down. That's true of everything, including the Buzz. Take a look at the rises and falls during this past weekend.

Praying for a rise in buzz
The laws of physics dominate buzz as much as they do any natural phenomenon: What goes up must come down. But try to tell that to Barack Obama. His international tour—a trip through the Middle East and Europe, including a buzzy speech in Berlin—dominated headlines throughout the week, and the weekend news clips kept the spotlight acutely focused on the presidential candidate.

The website Politico's attempt to measure the impact of Obama's travels drew a healthy round of interest in the Buzzosphere. Was the trip enough to make the first-term senator appear presidential? It's too soon to see any results in the polls. Even if Obama's prayers at the Western Wall in Jerusalem were supposed to be private, we're sure his supporters couldn't have wished for more buzz.

For every Obama action, one should expect an equal and opposite McCain reaction. Rival John McCain chose to criticize where Obama didn't go on his travels, generating a parallel universe of online views. There's little doubt that the laws of politics hold as strong a sway as those of nature in the Buzz.

Praying for a fall in prices
The rise and fall of fuel kept mouses clicking and fingers typing this weekend as well. Those of us dependent on our wheels kept queries for "cheapest gas" in the list of most sought-after search results. And thanks to a two-day dip, when the price of a gallon of gas dropped below $4, U.S. consumers seem to be wondering if prayers and the teensiest drop in demand may yet have a gravitation pull on the price of petrol.

Filed under: Recaps, Gas Prices, Elections

Airlines Want Your Help

By Mike Krumboltz
Thu, July 10, 2008, 12:58 pm PDT

Fed-up consumers are vocal about high gas prices, and airlines are hoping to take advantage of their anger. The troubled industry has asked its customers to write letters to Congress regarding the high price of oil.

Our first reaction upon reading the news? The airlines have clearly lost their minds—since when does Congress actually do anything? But, according to several articles within the Buzz, that may not be the point. By framing the energy crisis as a "we're all in this together" type way, the airlines have the opportunity to shift consumer anger to someone else.

So, who is "someone else." Well, as CNN explains, the airlines want Congress to go after speculators and regulate their buying and selling more aggressively. Airlines contend that rampant speculation is the reason they are having to pay so much for jet fuel, and, in turn, are having to charge passengers for the privilege of drinking a Pepsi in 22B.

Whether or not the strategy works, it has certainly gathered up a stream of buzz. News outlets from NPR to Current are covering the story. In fact, Current even has a copy of the email sent to fliers. Check it out and judge for yourself if the new strategy is gonna fly.

Filed under: Gas Prices, Airlines

Searching for Cheap Gas: A Buzz Primer

By Molly McCall
Mon, June 09, 2008, 3:46 pm PDT

Searches for "gas prices," "cheap gas," and "local gas prices" are charting record-breaking ascents in the Buzz. That's no big surprise. But those queries aren't the only ways folks are using the Internet to outsmart (or understand) exorbitant prices at the pump. Here's a rundown of some of the fastest-moving and most notable "gas" queries we've seen lately...

• "Gas scooters"—rather than filling the tank of a four-door sedan, some drivers are considering a lighter, zippier ride.

• "GasBuddy"—this webpage collects information on gas prices in the U.S. and Canada from more than 180 local sites. Type in your zip code and find out what the stations near you are charging.

• "Best gas mileage cars"—the Prius? The Mini Cooper? The Civic Hybrid? Let the Web guide you to a more fuel-efficient vehicle.

• "Current world gas prices"—you think $4 a gallon is bad? Try getting behind the wheel in Hong Kong or Copenhagen.

• "Locking gas caps"—though rampant gas theft has yet to materialize as feared, auto parts makers and retailers are reporting runs on gas caps that lock. In Search, lookups are spiking for "siphoning gas," as well.

• "Water in gas"—is it really possible to convert your car to a "water hybrid"? Some news sources think so.

• "Brown's gas"—according to BrownsGas.com, "Brown's Gas is a technology in which water can be "burned" as fuel." We don't claim to understand how this works, but searchers have certainly boosted traffic to many of the sites that do.

• "Gas price history"—unfortunately, it's been nothing but up-up-up for U.S. gas prices over the past years. If only we could party like it's 1999.

• "Gas-saving devices"—not all fuel-reduction gadgets are created equal. Judging by some of the results of this search, it's wise to do a little research before plunking your hard-earned bucks down on any old gizmo claiming to save you gas.

• "Gas-powered bicycles"—like "gas scooters," this query seeks alternate modes of getting about in a cheaper fashion. Vroom! 

 

Filed under: Gas Prices

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top leaders

Rank Subject Move  Score 
1Black Friday+340 1290 
2NFL+489 670 
3Jennifer Lopez+451 515 
4New Moon-67 250 
5American Music Awards+236 249 
6UFC-36 239 
7Miley Cyrus+66 169 
8Hulu-11 154 

what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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