A Crisis of Grande Proportions?
The news that Starbucks will be closing 600 locations across the U.S. caused a legion of coffee drinkers to look up from their venti soy lattes and hit the Web. Since the notification went out, thousands of jittery patrons have driven queries for "starbucks closing," "starbucks closures," and "starbucks locations" up the Search charts.
Local papers immediately sprang into action, flooding the Buzz with articles informing readers of which Starbucks in their vicinity are due to be sacrificed. The roster ran the gamut from Alabama's Opelika Auburn News (the state is losing 12 stores) to the Washington Post (9 in the D.C. region).
The Waynesboro News Virginian went so far as to reassure readers, "Starbucks in region to stay open." Whew. New York Magazine, though, saw no reason to soothe rattled nerves. The weekly's web site proclaimed: "Starbucks Shortage in Midtown!" It's like a Frappuccino famine.
New York may be losing a number of the ubiquitous coffee outlets, but it's not the hardest hit. That misfortune falls to the great state of California. Between San Diego, San Francisco, and all the towns in between, the Golden State will suffer the loss of 88 locations. Breathe deeply. It's going to be OK.
The Suddenly Popular FDIC
Before this week, we'd bet that most people didn't have a clue what "FDIC" stood for. Not anymore. Interest in the Federal Deposit Insurance Corporation has surged due to disturbing troubles in the banking industry.
The FDIC is a government agency that guarantees banking accounts up to $100,000. The guarantee is supposed to put peoples' minds at ease, but apparently not everybody has faith. Searches on "fdic" jumped 168% and related searches on "fdic risk list," "fdic banks in trouble," and "fdic insurance coverage" also soared.
IndyMac, a Southern California bank, is currently the poster-bank for the crisis. An article from Salon.com explains that hundreds of customers recently crowded branches and demanded their money in a scene reminiscent of "It's a Wonderful Life." Is the fear justified? NPR features a helpful FAQ that addresses what IndyMac's problems mean for the average consumer.
HBO Sings a Different iTune
As with so many things, sex spurred the union between HBO and iTunes... as in the upcoming "Sex and the City" movie premiere. This was no shotgun partnership, however, as the premium channel negotiated higher prices (and a higher cut) than the usual $1.99 Apple offering.
The deal likely won't cut into its subscriber base since, according to Portfolio, shows will become available only after their DVD release. Nor are all seasons available: "The Wire" finished its fifth and final season, but the HBO iTunes store currently sells season 1.
Considering the crime drama ranks in the top 10 searches for HBO shows, the cable channel should start hustling... so to speak. As for other possible favorites, these offerings ranked highest in the past 30 days.
Sky's Limited
"Sorry... After more than 60 years of serving Hawaii, Aloha Airlines is no longer operating... Mahalo Nui Loa — Aloha Oe. July 26, 1946-March 31, 2008."
And there reads the self-penned epitaph of the Honolulu-based carrier, who ferried millions of newlyweds, tourists, and locals among the islands and to and from the Mainland.
Travelers were still searching for details on bankrupty, reservations, employment, and founder Ruddy Tongg when another airline called it quits. Less than two days later, ATA's home page offered a more business-like apology about filing for Chapter 11 and the "disruption caused by the sudden shutdown..."
Disruption? More like disarray. The two stunning collapses followed stories of staff buyouts at Delta Airlines and the flurry of Federal Aviation Administration inspections which have ground planes to a halt—including a White House plane.
The troubled skies have led people to research "airline safety ratings." The horrid disruptions do mean long-term safety, but consumers might not be so consoled after the Congressional testimony of two FAA whistleblowers. Southwest Airlines seems to be the main bad boy. The discount carrrier was walloped with a $10 million fine for its bad behavior.
With an already sickly economy, fewer airlines and airplanes could mean that vacations revolve around backyard barbecues. For those determined to travel, here are a few tips from the Buzz:
- Passengers whose flights were cancelled should follow up on travel waivers. United released a statement on how to get refunds. People holding useless ATA tickets may want to look at Northwest's offer for stand-by options to Hawaii, and Southwest refunds.
- With Aloha and ATA gone, expect an island rush for Hawaiian Air. According to the Associated Press, US Airways should swoop into ATA's void in Phoenix, while Delta and Continental while likely take its former Los Angeles routes.
- Porfolio gives advice on controlling business travel costs, although some advice could be used by regular consumers.
- The A.P. extracted five ideas from Travel & Leisure for domestic vacations, and the Street suggests affordable ski getaways and Caribbean vacations.
- Searches for discount online travel brokers are rising fast. Another secret: Some consumers are seeking help from "online travel agents" (+134%).
- The 'open skies' pact came to fruition on March 30. Now airlines can fly anywere between cities between the European Union and the United States. Depending on whom you ask, more competition may or may not mean lower fares... and the dollar is still weak against the Euro.
Burt's Bees Buzz
It all started in 1984 with a guy named Burt and his team of honeybees. Since then, Burt's Bees has grown into a mammoth manufacturer of natural body care products, with $250 million in sales in 2006.
A combination of buzzy events this week prompted searchers to boost queries on "burt's bees" by 113%. First, designer Rachel Roy declared her love for the company's lotion on "Oprah." Then Clorox announced that they will purchase Burt's Bees for $925 million.
A healthy 31% of searches on the company came from folks in the 35-44 age range. Of that number, women made up 17% of those queries, while men followed closely with 14%. Will fans of the brand continue to load up on lip balms, hand soap, and shaving cream? Will Clorox's aim to get into the earth-friendly movement help their bottom line? Only time will tell.
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Kara Dioguardi | Breakout! |
| 2 | Brooke Mueller | Breakout! |
| 3 | Genie Francis | Breakout! |
| 4 | Goliath Grouper Fish | Breakout! |
| 5 | Hari Puttar | Breakout! |
| 6 | Tropical Storm Gustav | Breakout! |
| 7 | Mia Hamm | 33250% |
| 8 | Ellen Barkin | 26799% |
| 9 | Luciana Barroso | 20830% |
| 10 | Giant Squid | 16720% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Amanda Peet | +542 | 549 |
| 2 | Dancing With The Stars | +304 | 327 |
| 3 | 2008 Olympics | -377 | 323 |
| 4 | Ellen Barkin | +273 | 274 |
| 5 | Luciana Barroso | +245 | 246 |
| 6 | Mia Hamm | +229 | 229 |
| 7 | Hi-5 | -17 | 219 |
| 8 | Jessica Biel | +160 | 198 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.