the buzz log

If you're a fan of "Ugly Betty" and don't want to know anything about the upcoming season, stop right here. But if you're thirsty for buzz on everyone's favorite fashion assistant, we've got news for you. A real cutie pie has joined the ABC cast—and rumors are, he'll catch Betty's eye. He certainly drew the attention of searchers this weekend.

According to Hollywood Reporter, singer-songwriter-actor-hottie Val Emmich has signed on for the third season of "Ugly Betty." News of the addition—and of Emmich's possibly romantic role on the show—sparked a 1,336% rise in searches for his name. If Betty does, indeed, fall for the new guy, she won't be the only one acting smitten. Females accounted for nearly 80% of the "val emmich" queries steaming up the Search box this weekend.

As for those of you still holding out for Henry or Gio, the chances look slim. Christopher Gorham, who plays Henry, is leaving for a gig on CBS, while Freddy Rodridguez, aka the deli-owning Gio, is only expected to return for one episode. Judging by the past couple days in Search, fans don't care. Neither actor saw a blip of online action. Everyone was too busy ogling Emmich. Things are looking pretty for Ugly Betty.