the buzz log
Before this week, we'd bet that most people didn't have a clue what "FDIC" stood for. Not anymore. Interest in the Federal Deposit Insurance Corporation has surged due to disturbing troubles in the banking industry.
The FDIC is a government agency that guarantees banking accounts up to $100,000. The guarantee is supposed to put peoples' minds at ease, but apparently not everybody has faith. Searches on "fdic" jumped 168% and related searches on "fdic risk list," "fdic banks in trouble," and "fdic insurance coverage" also soared.
IndyMac, a Southern California bank, is currently the poster-bank for the crisis. An article from Salon.com explains that hundreds of customers recently crowded branches and demanded their money in a scene reminiscent of "It's a Wonderful Life." Is the fear justified? NPR features a helpful FAQ that addresses what IndyMac's problems mean for the average consumer.
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.