the buzz log

Note to television schedulers: Always program a premiere soon after the Emmy nominations.

Emmy showed she could provide the energy boost of a Red Bull enema with the recent season premiere of "Mad Men." The AMC original show, heaving under the weight of 16 nominations including one for best drama, doubled its searches on Sunday. Additionally, the show pulled ahead of all other drama and comedic nominees over the past 30 days. (Search chart follows below.)

The adoring masses—or in this case, enthusiastic crowds—shouldn't get too giddy. "Army Wives" (Lifetime) and "In Plain Sight" (USA), which both share the time slot, far outstripped the 2 million-plus who tuned in for "Mad Men." Still, as Media Life Magazine points out, AMC is no longer just the classics station, but the new retro classics station ("Mad Men" is set in the early 1960s).

For those stuck in the present, Entertainment Weekly not only recaps the premiere, but also offers a "crash course" for those late to the ad game. As for the rest of the nominees, the Sept. 22 Emmy Awards should give each show a boost in Search.

Fastest Moving Emmy Show Nominees, Past 30 Days

1. "Mad Men" (AMC, premiered July 2008) +505%
2. "Damages" (FX, January 2009) +66%
3. "30 Rock" (NBC, premieres Oct. 30)
4. "Curb Your Enthusiasm" (HBO, 2009) +8%
5. "Entourage" (HBO, tentative Sept. 25) -1%
6. "The Office" (NBC, Sept. 25) -3%
7. "Two and a Half Men" (CBS, Sept. 22) -12%
8. "House" (FOX) -12%
9. "Dexter" (Showtime, Sept. 22) -14%
10. "Boston Legal" (ABC, Sept 22) -23%
11. "Lost" (ABC, January 2009) -56%