the buzz log

In the online world, there is no honeymoon period.

When the official inauguration hour came upon America, the biggest noontime search spike swung to Whitehouse.gov (+2,440%), shooting past poet Elizabeth Alexander (+1,564%) and musician Yo-Yo Ma (+1,534%). The Obama-Biden online team didn't waste any time directing online traffic from the transitional site, Change.gov. In the past 7 days, "whitehouse" searches hailed from every state in the nation, led by the District of Columbia, Maryland, Illinois, North Carolina, and Georgia.

Still, despite the site's popularity, Web critics have been taking mixed notice of the online bureaucratic destination.

• ReadWriteWeb marked a positive evolution by combing through Whitehouse.gov's storied 12-year history.
• Slate found broken links and called the online transition "far less civil and ... violently abrupt."
• Blogs made conspiratorial noises over the previous administration's Web coding versus the new one, implying that Bush webmasters intentionally blocked pages from search engines. CNET not only dismissed the implications, but also dared take on "Obama-praising geeks" by criticizing the HTML design and saying "not all pages successfully validate."
• When looking for first family photos, Newsweek was led to presidential pets. (Particularly ironic, considering the still unresolved dog situation.)

Timeliness was the biggest complaint. Another CNET blog nitpicked the government for not posting in a timely fashion the inaugural address (uploaded Jan. 21, 1:27 p.m.), executive orders and memoranda (Jan. 22, 12:39 p.m.). "By comparison," the CNET political correspondent huffed, "the outgoing Bush administration was disciplined about updating Whitehouse.gov." (Worse, the blog believes the privacy policy doesn't clearly state enough that a private company is tracking visitors' computer details.)

Inheriting an outdated infrastructure has plagued many an incoming techie and resulted in transition glitches. PC World reminded readers that similar snafus happened back in 2001, including the infamous placeholder, "Insert Something Meaningful Here." The Washington Post reported that dumbfounded Obama techies this week similarly found themselves plunging into the "technological dark ages."

The most noted omission, and the cross that Director of New Media for the White House (and blogger) Macon Philips will have to bear, is the lack of true community interaction (which happened at some level in the transition site's Citizen's Briefing Book). Letting the masses post, however, brings its own set of horrors, as Nieman Watchdog explains: "The virulence and low signal-to-noise ratio of unrestricted commenting on the Internet has been a source of despair to people who run far less prominent websites." In other words, welcome to figuring out how to funnel out the crackpots, especially those who proclaim free-speech protection when they actually bog down communication. The Harvard blog's solution? A Wiki White House.

The site's biggest battle may lie within itself: Making sure that the flow of information doesn't get strangled in red tape. In the meantime, with Obama's first weekly presidential address coming online this Saturday, Whitehouse.gov promises to be an online hotspot. Maybe then the honeymoon period can get a reboot.

Filed under: Politics, Cyberculture, Internet, Web 2.0

Transparencies about salaries and job satisfaction? Sounds like a communist plot brewing.

Only a few days old on the Web, Glassdoor is already blanketed in buzz. The site allows working Joes and Janes to dish on their corporate life, from salary to CEO (dis)satisfaction.

While built on the same free concept as travel site TripAdvisor or real estate tell-all Zillow (whose CEO happens to be a Glassdoor founder), the rating system does require participation to see all company reviews.

The most practical appeal may lie in the naked dollar. Despite—or perhaps because of—a rabidly capitalistic bent, Americans are loath to reveal their compensation... except through the magic of anonymity and aggregation. While the San Francisco Chronicle summed up the possible legal brouhahas in revealing the information, Salon already charted a software engineer salary graph—even though Glassdoor boasts only 3,300 reviews at launch.

Middle management and HR hair-pulling aside, will Glassdoor work? Its launch this week already pushed the term into the top 40,000 searches. The initial Silicon Valley bias naturally has brought in online onlookers from the San Francisco-Bay Area and Sacramento, but interest also hails from Chicago, New York, Houston, Philadelphia, and Dallas-Fort Worth. Despite the heavy tech emphasis, women make up 40% of queries.

To compare: Zillow's 2006 launch attracted six times more buzz, and now ranks in the top 1,000 searches this past week. Arguably, there may be more homeowners curious about their assets (and their neighbors') then people comparing their corporate lot.

Then again, Glassdoor's timing during the highest unemployment jump in years may not necessarily be bad: People who feel stuck may find the site a good place to vent, brag or whistleblow. If this were around when Scott McClellan was in the White House...

Filed under: Employment, Jobs, Careers, Internet, Web 2.0, Salaries