the buzz log

This is not a joke. Really, it's not. A movie about the creation of Facebook is in the works—and it's got some mega-wattage names behind it.

Hot-shot producer Scott Rudin and even hotter-shot writer/series creator Aaron Sorkin have both signed on for the project. Columbia has flashed the green light. Apparently, Hollywood loves the idea. But they might be the only ones.

AppScout has pronounced the social-networking story idea a "yawn." Mashable opined: "No, you cannot turn Facebook into a (decent) movie." New York Magazine just wants to know how Sorkin—"master of guys walking down hallways and talking"—will compose fast and heady dialogue for a bunch of dudes punching furiously at their keyboards.

Undaunted by the bloggy naysayers, Sorkin has set up his own Facebook page where he is fast accruing friends and, we're sure, resumes. We just hope he works some knock-down Scrabulous matches into the plot twists.